WorksheetsTech Award Enterprise (2019) Component 3
Total questions: 15
Worksheet time: 13mins
Advertising
Competitions
Sales promotion
Telephone
Personal selling
Sponsorship
Public relations
Mail order catalogues
Direct marketing
One advantage of selling to a B2B market is:
A B2B customer is more likely to buy in bulk
B2B customers are less likely to be brand loyal
B2B customers are more willing to pay higher prices
B2B customers have a shorter sales cycle
Identify one appropriate method of payment for orders made over the phone
Cash
Card payment
Standing order
Direct debit
Coupons
Sales promotion
Moving image
Advertising
Face-to-face
Personal selling
Exhibitions
Public relations
Direct mail
Direct marketing
Demographic
Age
Geographic
Location
Psychographic
Lifestyle
Behavioural
Usage rate
The formula for Gross Profit =
Revenue minus Cost of Sales
Revenue plus Cost of Sales
Cost of Sales minus Revenue
Revenue minus Net Profit
Radio advert
Advertising
Loyalty incentives
Sales promotion
Personal selling
Press releases
Public relations
Magazines
Direct marketing
Purchase order
Invoice
Reciept
Statement of account
The formula for Net Profit =
Gross Profit minus Other expenses
Gross Profit plus Other expenses
Other expenses plus Gross Profit
Revenue minus Cost of sales
The formula for Net Current Assets =
Current assets minus Current liabilities
Total assets plus Current liabilities
Total assets plus Total liabilities
Current assets - Long term liabilities
The formula for Net Assets =
Total assets minus Total liabilities
Total liabilities plus Total assets
Total assets divided by Total liabilities
Total assets multiplied by Total liabilities
Identify one external source of finance
Owner's savings
Sale of assets
Retained profit
Venture capital
An advantage of having good liquidity for a business is:
They are able to pay their short-term expenses
They are able to make a suitable level of profit
They can access additional capital for long-term investment
Thundridge Riding School purchases animal feed from its supplier who allows them to make payment at anytime within 30 days.
Give the name of this source of finance.
Trade credit
Grant
Loan
Leasing
Identify one internal source of finance
Bank loan
Retained profit
Overdraft
Leasing
