the amount that the owners of a company have invested in their business.

Equity for stock holder

the amount of profit a company has left over after paying all its direct costs, indirect costs, income taxes and its dividends to shareholders

Earnings that are retained

a state in which two things are able to exist or occur together without problems or conflict.

The ability to be compatable

the quality of being trustworthy or of performing consistently well.

Ability to be reliable

the quality or state of being closely connected or appropriate.

Relevant action

the need in business transactions to tell the "whole truth" about any matter which the other party should know in deciding to buy or contract.

Fully disclosing

the quality or character of being material or composed of matter.

Materials

the total amount of sales made by a business after all deductions have been considered

Clean sales

the gross amount of purchases made, less deductions for purchase discounts, returns, and allowances

Clean purchases

the total sales of the firm minus the total cost of the goods sold

Dirty sales

the fixed costs your business incurs that are not directly related to production

Active expenses

the costs associated with distributing, marketing and selling a product or service

Expenses that are sold

the costs of paying wages and salaries and providing benefits to non-sales personnel

Administrative actions that are expenses

the adjusted revenue of a company after all expenses of operation and depreciation are subtracted

Income thats active

the comparison of financial statements by representing each line item on the statement as a percentage of another line item

analyzing vertical

shows the accumulated profit of a company after dividend are paid to shareholders

Statement showing earnings

a financial analysis technique used to evaluate a company's performance over time

analyzing horizontally

the period of time for which data used as the base of an index number, or other ratio, have been collected

regular period

the money going into a business which could be from sales, investments or financing

The flow of cash

any money leaving a business

Cash flowing out

all the things a company does to bring its products and services to market on an ongoing basis

Active operations

the purchase and sale of long-term assets and other business investments, within a specific reporting period.

Activities that invest stuff

transactions between a business and its lenders and owners to acquire or return resources

Activities that finance stuff