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WorksheetsChapter 7
Total questions: 7
Worksheet time: 4mins
What is Event Marketing?
Is a matching process in which the event producer seeks to understand and meet the needs of their audience.
Marketing is the ongoing promotion of a brand, product or service through various mediums to compel a target audience to take action
is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Which of these DOES NOT represent the importance of promotion?
Create or increase awareness of the event
Inform target market(s) of the event
Create or enhance a positive image of the event
Generate haters for the event
Media refers to various means of communications.
True
False
What is the first step in creating a promotional campaign ?
Setup advertising objectives
Setup FB Ads
Identify target audience
Get sufficient resources
Promotion through cars, cabs and buses called Transit Media.
True
False
Newspaper, magazines and tickets are NOT example of Print Media.
True
False
Nowadays, Electronic Media is playing important roles in promoting any product/services.
True
False
