WorksheetsChapter 4 Social Media Retailing Quiz
Total questions: 30
Worksheet time: 22mins
What is the goal(s) of social media marketing?
Increase sales
Drive traffic
Enchance brand awareness
All of the above
Which one of the following is NOT a social media platform used for marketing?
What is the best way to increase engagement on social media?
Posting regularly.
Posting at the right time.
Using trending hashtag.
All of the above.
How can you measure the success of a social media marketing campaign?
Track website traffic from social media.
Monitor social media mentions and hashtags.
Analyze engagement rate on social media posts.
All of the above
What is the best way to create a successful social media marketing strategy?
Focus on one or two platforms.
Post randomly and irregularly.
Ignore target audience.
Have a clear plan and regularly evaluate and adjust it.
Draw Instagram Logo
How often should you post on social media?
Once a day.
Twice a day.
Once a week.
It depends on the platform and audience.
When developing and marketing a product or service, it is important to
know the difference between its B_______ and F__________.
(a)
A target market is a group of customers identified as likey purchasers of a company's product.
True
False
School Song:
The road will not be easy
But no matter how long it seems
I'll just keep walking on
I'll never give up on my (a) .
Which one of the following is the closing sales strategy that can incorporated online as well as in person?
Assumption close.
Assumption pathway.
Assumption open
Assumption benefits.
Which of the following is for online advertising tools?
Flyers.
Pop-up ads.
Linkedn
Snapchat
What type of content is most effective for social media marketing?
Text-only posts.
Visual content ( e.g; images,videos)
Audio content (e.g podcasts)
All of the above.
Which of the following is a commonly used strategy for social media marketing?
Cold calling.
Influencer marketing.
Direct mail.
Door-to-door sales
E- (a) is the process of marketing of a product or service using the Internet.
Draw our Singapore Flag
what is the best way to determine the target audience for social media marketing campaign?
Demographic research.
Competitor analysis.
Customer feedback.
All of the above.
What is the most effective way to improve the user experience on an e-commerce website?
Reducing page load times.
Adding more product descriptions.
Offering free shipping.
All of the above.
Which of the following guideline for making a sales presentation/product demonstration?
Focus on benefits.
Keep in long.
Make it not relevant to your customer.
Structure the content.
Name the two types of buying signals?
(a)
How many planets are there in our solar system?
Five.
Eight.
Ten.
Two.
What is the primary benefit of using social media for business?
Increase brand recognition.
Increased sales and revenue.
Improved customer service.
Increased traffic flow.
What is the best approach for creating a social media marketing strategy?
Ignore them.
Delete them.
Respond professionally and try to resolve the issue.
Respond with a negative comment.
Feedback refers to information gathered about reactions to a product or a person's performance of a task. This information is analysed and then used as basis to make improvements.
True.
False
What is the main purpose of TikTok?
To share short-form videos.
To share long-form articles.
To share images.
To share podcasts.
What will one way to measure success for social media?
Unfollow.
Deleted the comments.
Weightage
Hits and Likes.
Retailers should not be content with customer buying only one product when they can buy more from a wide range. Complementary products should always be recommended to them. Which sales strategy that we used for e-commerce?
Cross selling
Upselling
Emphasising on a product benefits can help bring about a favorable decision. for example: " Mr Hadrien, we can provide you with the executive rooms that comes with a personal butler at your disposal."
Which of the following is one of the sales strategies that can be incorporated online as well as in person by mentioned statement above?
Summary of Benefits Close.
Direct Appeal Close.
Assumption close.
Summary of Benefits Open.
What is a social media influencer?
A person who has large following on social media.
A celebrity endorsement.
A paid advertisement.
A viral hashtag.
Who was the first person to walk to the moon?
Spiderman
Neil Armstrong.
Charlie Caplin
Hulk
