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WorksheetsMKT309m
Total questions: 20
Worksheet time: 4mins
1. Which element of content marketing?
Out Bound
Inbound
Passive audience
Active audience
2. What purpose does content marketing serve to customers?
Convert the amount of reach into customers using the product
Customer access
Help viewers remember and know about products but not for the purpose of converting customers to buy products
Target a general group of customers, not specific ones
3.Content marketing is geared towards engaging users, encouraging more learning, and increasing trust in products and brands. True or False ?
True
False
4.Which element of display and video marketing ?
Out Bound
In Bound
Specific customer groups
5.What forms show display and video marketing?
Banner, audiovisual formats, video ads,Lightbox
Audiovisual formats, video ads,Lightbox, facebook ads
Banner, Audiovisual formats, video ads,Lightbox, google ads
Banner, video ads, facebook ads,google ads
6.Which of the following forms shows the Brand's personality of the brand?
Content marketing
Email marketing
Social media marketing
SEO
7.What is a paid form of marketing for a high position in the search engine?
SEO
Paid search
Email marketing
Social media marketing
8.What is good SEO?
Considered more relevant by search engines than other content
Considered less relevant by search engines than other content
Considered by search engines as equal to other content
None of the content is correct
9.Paid search is a form of marketing that does not need to be separate?True or False
True
False
10.Paid search marketing content to drive directly to the target customer?True or False
True
False
11.What is an example of paid search?
SMS marketing
Billboard advertising
Google ads
Mobile marketing
12.What is the purpose of email marketing to customers?
Increase interaction between customers and sellers
Reaching old customers
Reach customers who are interested in the product
All of correct
13.Which brand is mentioned in the social media marketing example?
Starbuck
Apple
Beamin
Bee
14.What is the purpose of marketing automation for customers?
Customer care
Finding customers
Customer retention
Nurturing customers
15. Analytics is important in marketing because it understands the needs and wants of customers?
True or False
True
False
16.What are some factors used to analyse marketing campaigns?
Age, geography, income level
Data on the time of using products and services
Indicators of interest in content marketing
All of correct
17. Email marketing should not be sent widely and without specific target customers ?True or False
True
False
18.What purpose do you use Analytics for in your marketing campaign?
Make specific and informed campaign decisions.
Helping businesses lose a lot of marketing costs
Get customers to buy products right away
Maintain position for loyal customers
19.Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimization
Content Managing
20.What is the main goal of social media or digital marketing?
To connect business with consumers
To be funny
To entertain
To teach about the dangers of the internet
