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WorksheetsESB Domain 2
Total questions: 24
Worksheet time: 14mins
A target market identifies the________ to which a company markets its products and services
Distribution channels
businesses
customer group
none of these
A value proposition is:
a statement that explains why a customer should do business with a company
a statement that explains why a manufacture should do business with a company
a statement that states the value of a compnay
none of these
A SWOT analysis documents a company’s strengths, weaknesses, _______, and threats
outside forces
options
occasion
none of these
Primary data is contains more _______ compared to secondary data.
bias
accuracy
information
errors
Secondary data often contains more
information
facts
errors
personal bias
is a business that sells similar products or services as another business
direct competition
indirect competition
perfect competition
monopolistic competition
Financial limitations would be an example of a/an _______in a SWOT analysis
strength
weakness
opportunity
threat
is a business that sells different products or services but is similar enough to be competitive with another business
monopolistic competition
perfect competition
direct competition
indirect competition
A marketing method that uses customized newsletters to engage with customers is
social media
messaging
all of these
The four segments of sales data are
behavioral , geographical, demographic, and personality
mentality, location, identification, lifestyle
mentality, location, demographic, lifestyle
behavioral , geographical, demographic, and psychographic
data that provides information about a customer’s age, gender, or ethnicity
behavioral
geographical
demographic
psychographic
A marketing method that uses ads on a website within a search engine is ______ advertising
pay-per-click
Display advertising
search advertising.
Native advertising
Investors use ______ to determine the cost of acquiring new customers
new business cost
new customer cost
customer acquisition costs
customer retention cost
The formula used to determine customer acquisition costs is
marketing expenses plus sales expenses divided by the number of new customers for the period
marketing expenses plus sales revenue divided by the number of new customers for the period
marketing revenue plus sales revenue divided by the number of new customers for the period
sales revenue plus marketing expenses divided by the number of new customers for the period
what provides an overview of the marketing plan ?
executive summary
business plan
lean canvas
none of these options are correct
It is more cost-effective to keep current customers than to acquire new customers
True
False
I don't know
Customer retention rates are found by ?
subtracting the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.
adding the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.
adding the number of new customers acquired all time , then dividing by the number of customers from the start of the company and multiplying by 100.
subtracting the number of new customers acquired all time, then dividing by the number of customers from the start of the company and multiplying by 100.
The FOUR P’s of the marketing mix are
product, price, place, promotion, and productivity
productivity, price, place, and promotion
product, pricing, position, and propaganda
product, price, place, and promotion
Developing a _______ is part of the preparation step of a sales process
sales promotion
sales presentation
business plan
set of guidelines
The last step in a sales process is ______
follow-up
approval
signing the papers
the actual sale
A business selling to another business is called
B2B(Business to Business)
BB(Business, Business)
BFB(Business for business)
none of these
Physical sales channels occur in person, where a customer can ask questions before purchasing
False
True
The main role of a customer service department is to cultivate _______ interactions with customers
professional
negative
entrepreneurial
positive
A business should have clear ______ on how the customer service team should respond to negative feedback.
strategies
guidelines
services
process
