The automatic protection of the original expression of ideas, but not the ideas themselves

Someone copying of someone else

Information that is not generally known

Misleading or deceptive conduct

A financial report that summarises a businesses assets

When satisfied customers communicate to potential customers the merits of a product or service

The property of the mind, intangible items or proprietary knowledge that a person or business creates and owns

The income that a business receives for goods sold or services provided

A group of potential customers whose needs and wants a business wants to satisfy

The process by which an individual selects, organises and interprets information

Wildly exaggerated or vague claims about a product

A right granted for an invention or innovation that is new and has not been disclosed in the market before

Protects brand names, logos, original sound and scents, and even aspects of packaging

Negative factors that hinder a business

A tax imposed on imported goods

When a potential candidate is invited to work in a business

Only a few businesses dominate the industry

A single business has no competitors in the industry

Many competing businesses, selling differentiated products with limited pricing power

Happens when numerous small businesses compete against each other with no control over prices

Small businesses compete against each other with no control over prices

Few businesses that dominate the industry - differentiated products

One business with complete control over the market

Many businesses with limited pricing power

A few businesses that are competing

Many businesses that are conpetiting

Single business that has no competitors in its industry

The business is in the seed stage and has no customers

Perfect Competition

Monopoly

Oligopoly

Describes a business who is unable to pay back their debt

The ability of a business idea to deliver benefits that exceed those of competitors

The ability of a business idea to deliver the cheapest product on the market

Pay per use or subscription services

The ability of a business to deliver benefits that exceed those of the competitors

The portion of a selling price that contributes to profit

The ability of a business idea to deliver the cheapest product on the market

Senior level executives who sit at the highest level of decision making

A type of presentation where a person attempts to persuade others of their worth

When a person contributes their own funds to a business

A classification of a business with 1-4 employees

The ability of the business to offer products or services that meet or exceed market standards in relation to other businesses

Stakeholder, Wholesalers, Ombudsman, Third Party

Strengths, Weaknesses, Opportunities and Threats

Socio-cultural, Wealth, Organisational culture, Taxes

Strategy, Word of Mouth, Outsource, Threats

A person who provides advice, support and guidance to another person who has less experience

A person or organisation that provides a product or service

An owner of a share in a business

Anyone with an interest in the business

A smaller section of a larger market

A set of rules regarding goods and services

That a business is (or has the potential to be) successful

The second stage of the employment cycle

To contract another business to perform services

Objectives set by the business, which can be measured to allow business performance to be assessed

Any valuable business information that is not generally known and efforts are made to keep confidential

protects the visual appearance of the product and grants the owners the exclusive rights to commercially use, license or sell the design