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Worksheets

CiM Media Sectors and Products

Total questions: 45

Worksheet time: 25mins

Name
Class
Date
1.

What word refers to any of the ways in which communications can be used to reach people.

a)

Media

b)

Email

c)

Industry

d)

Post

2.

Organisations like the BBC which don't produce content to make money are known as...

a)

Public sector broadcasters

b)

Private sector broadcasters

c)

Fools

d)

Charities

3.

The media industry produced (a)   for people to consume.

4.

Different media can be grouped together into different ‘ (a)   ’, e.g. television, radio, etc.

5.

Organisations will often specialise in creating content for a particular target (a)   (age, gender, interests, etc).

6.

Which category do newspapers fall into?

a)

Traditional media sectors

b)

Modern media sectors

7.

Which category does radio fall into?

a)

Traditional media sectors

b)

Modern media sectors

8.

Which category does television fall into?

a)

Traditional media sectors

b)

Modern media sectors

9.

Which category do websites fall into?

a)

Traditional media sectors

b)

Modern media sectors

10.

Which category do podcasts fall into?

a)

Traditional media sectors

b)

Modern media sectors

11.

Which traditional media sector has been around for hundreds of years?

a)

Television

b)

Radio

c)

Print

12.

The number of copies that are distributed to newsagents and news stands on an average day.

a)

Newspaper circulation

b)

Newspaper readership

c)

Newspaper readers-per-copy

13.

The newspaper's total circulation multiplied by the average number of people who read each copy.

a)

Newspaper circulation

b)

Newspaper readership

c)

Newspaper readers-per-copy

14.

What has happened to the sales of newspapers over the past 60 years?

a)

Decreased

b)

Increased

c)

Stayed constant

15.

What name is given to the magazine title, usually positioned at the top of the cover?

a)

Title

b)

Masthead

c)

Banner

d)

Strapline

16.

Magazines often have a short text phrase on every cover, often near the magazine title. For example, Time magazine has 'Make Time For Time'. This text is known as the...

a)

Slogan

b)

Ethos

c)

Strapline

17.

The period of the 1930’s through the 1950’s was known as radio’s ‘______ age’.

a)

Magical

b)

Olden

c)

Golden

d)

Early

18.

Which radio station is aimed at a target audience of people who are interested in sport?

a)

BBC Radio 5 Live

b)

BBC Three Counties Radio

c)

BBC World Service

19.

According to research, what proportion of people aged 15+ in the UK listen to the radio every week?

a)

25%

b)

54%

c)

88%

d)

98%

20.

Why did the 1938 radio broadcast of War of the Worlds, by Orson Welles, become so famous?

a)

Some people believed an alien invasion was taking place.

b)

It was the first radio story to use a range of voice actors rather than one narrator.

c)

It was the first radio story to use special effects.

21.

Radio adverts are good because radio reaches more consumers every week than any other medium.

a)

True

b)

False

22.

Which is apparently the more cost-effective method of advertising?

a)

Radio adverts

b)

Television adverts

23.

It is cheaper and quicker to make a television advert than a radio advert.

a)

True

b)

False

24.

For any kind of advert to be effective, it must follow the AIDA principle. What does the first 'A' stand for?

a)

Attention

b)

Action

c)

Advertisement

d)

Acute

25.

For any kind of advert to be effective, it must follow the AIDA principle. What does the second 'A' stand for?

a)

Attention

b)

Action

c)

Advertisement

d)

Acute

26.

For any kind of advert to be effective, it must follow the AIDA principle. What does the 'I' stand for?

a)

Interest

b)

Inspect

c)

Innovative

d)

Isolated

27.

For any kind of advert to be effective, it must follow the AIDA principle. What does the 'D' stand for?

a)

Design

b)

Decimal

c)

Desire

d)

Divided

28.

When television channels decide on which programmes should be shown and at what time.

a)

Scheduling

b)

Planning

c)

Programming

29.

The number of people who have watched a television show are known as the show's (a)   .

30.

Television channels have a target audience and the target audience stays the same throughout the day.

a)

True

b)

False

31.

Data collected about human populations, such as their ages, education, type of job, etc.

a)

Demographics

b)

Demodata

c)

Popugraphics

d)

Popudata

32.

As a public service broadcaster, the aim of the BBC is to. 'Inform, Educate, and...

a)

Excite

b)

Entertain

c)

Inspire

33.

Commercially funded broadcasters (like ITV) are usually financed by (a)   revenue.

34.

The transfer of ownership and control of government or state assets, firms and operations to private investors.

a)

Privatisation

b)

Nationalisation

35.

The person who oversees all aspects of video production on a television program or film. This includes budgeting, scheduling, hiring the right people for the right jobs, handling personnel issues, and raising money.

a)

Producer

b)

Director

c)

Editor

d)

Designer

36.

Responsible for many aspects of a film or television program from writing, to casting, to filming.

a)

Producer

b)

Director

c)

Editor

d)

Designer

37.

They work on graphics and infographics for television programmes, print media and websites. They are also responsible for the artistic direction of a product and may create cartoons, illustrations and colour schemes and edit photographs.

a)

Producer

b)

Director

c)

Editor

d)

Designer

38.

The operator of a professional video camera, sound, and lighting.

a)

Videographer

b)

Script Supervisor

c)

Camera supervisor

d)

Grip

39.

Oversees the continuity of the motion picture including wardrobe, props, set dressing, hair, makeup and the actions of the actors during a scene.

a)

Producer

b)

Director

c)

Script supervisor

d)

Gaffer

40.

The member of a film crew or television crew responsible for recording all sound recording on set during the filmmaking or television production.

a)

Production Sound Mixer

b)

Audio editor

c)

Producer

41.

An electrician who manages the lighting in a film production.

a)

Gaffer

b)

Grip

c)

Videographer

d)

Lighting technician

42.

A person who works on a film set maintaining and operating production equipment.

a)

Gaffer

b)

Grip

c)

Set designer

d)

Lighting technician

43.

A person whose job is to collect and write news stories for newspapers, magazines, radio or television.

a)

Reporter

b)

Journalist

c)

Editor

44.

They write convincingly and persuasively to produce adverts, emails, scripts and other marketing-related material.

a)

Journalist

b)

Author

c)

Copywriter

45.

What would 'web design' be classed as?

a)

Traditional media sector

b)

Modern media sector