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WorksheetsCiM Media Sectors and Products
Total questions: 45
Worksheet time: 25mins
What word refers to any of the ways in which communications can be used to reach people.
Media
Industry
Post
Organisations like the BBC which don't produce content to make money are known as...
Public sector broadcasters
Private sector broadcasters
Fools
Charities
The media industry produced (a) for people to consume.
Different media can be grouped together into different ‘ (a) ’, e.g. television, radio, etc.
Organisations will often specialise in creating content for a particular target (a) (age, gender, interests, etc).
Which category do newspapers fall into?
Traditional media sectors
Modern media sectors
Which category does radio fall into?
Traditional media sectors
Modern media sectors
Which category does television fall into?
Traditional media sectors
Modern media sectors
Which category do websites fall into?
Traditional media sectors
Modern media sectors
Which category do podcasts fall into?
Traditional media sectors
Modern media sectors
Which traditional media sector has been around for hundreds of years?
Television
Radio
The number of copies that are distributed to newsagents and news stands on an average day.
Newspaper circulation
Newspaper readership
Newspaper readers-per-copy
The newspaper's total circulation multiplied by the average number of people who read each copy.
Newspaper circulation
Newspaper readership
Newspaper readers-per-copy
What has happened to the sales of newspapers over the past 60 years?
Decreased
Increased
Stayed constant
What name is given to the magazine title, usually positioned at the top of the cover?
Title
Masthead
Banner
Strapline
Magazines often have a short text phrase on every cover, often near the magazine title. For example, Time magazine has 'Make Time For Time'. This text is known as the...
Slogan
Ethos
Strapline
The period of the 1930’s through the 1950’s was known as radio’s ‘______ age’.
Magical
Olden
Golden
Early
Which radio station is aimed at a target audience of people who are interested in sport?
BBC Radio 5 Live
BBC Three Counties Radio
BBC World Service
According to research, what proportion of people aged 15+ in the UK listen to the radio every week?
25%
54%
88%
98%
Why did the 1938 radio broadcast of War of the Worlds, by Orson Welles, become so famous?
Some people believed an alien invasion was taking place.
It was the first radio story to use a range of voice actors rather than one narrator.
It was the first radio story to use special effects.
Radio adverts are good because radio reaches more consumers every week than any other medium.
True
False
Which is apparently the more cost-effective method of advertising?
Radio adverts
Television adverts
It is cheaper and quicker to make a television advert than a radio advert.
True
False
For any kind of advert to be effective, it must follow the AIDA principle. What does the first 'A' stand for?
Attention
Action
Advertisement
Acute
For any kind of advert to be effective, it must follow the AIDA principle. What does the second 'A' stand for?
Attention
Action
Advertisement
Acute
For any kind of advert to be effective, it must follow the AIDA principle. What does the 'I' stand for?
Interest
Inspect
Innovative
Isolated
For any kind of advert to be effective, it must follow the AIDA principle. What does the 'D' stand for?
Design
Decimal
Desire
Divided
When television channels decide on which programmes should be shown and at what time.
Scheduling
Planning
Programming
The number of people who have watched a television show are known as the show's (a) .
Television channels have a target audience and the target audience stays the same throughout the day.
True
False
Data collected about human populations, such as their ages, education, type of job, etc.
Demographics
Demodata
Popugraphics
Popudata
As a public service broadcaster, the aim of the BBC is to. 'Inform, Educate, and...
Excite
Entertain
Inspire
Commercially funded broadcasters (like ITV) are usually financed by (a) revenue.
The transfer of ownership and control of government or state assets, firms and operations to private investors.
Privatisation
Nationalisation
The person who oversees all aspects of video production on a television program or film. This includes budgeting, scheduling, hiring the right people for the right jobs, handling personnel issues, and raising money.
Producer
Director
Editor
Designer
Responsible for many aspects of a film or television program from writing, to casting, to filming.
Producer
Director
Editor
Designer
They work on graphics and infographics for television programmes, print media and websites. They are also responsible for the artistic direction of a product and may create cartoons, illustrations and colour schemes and edit photographs.
Producer
Director
Editor
Designer
The operator of a professional video camera, sound, and lighting.
Videographer
Script Supervisor
Camera supervisor
Grip
Oversees the continuity of the motion picture including wardrobe, props, set dressing, hair, makeup and the actions of the actors during a scene.
Producer
Director
Script supervisor
Gaffer
The member of a film crew or television crew responsible for recording all sound recording on set during the filmmaking or television production.
Production Sound Mixer
Audio editor
Producer
An electrician who manages the lighting in a film production.
Gaffer
Grip
Videographer
Lighting technician
A person who works on a film set maintaining and operating production equipment.
Gaffer
Grip
Set designer
Lighting technician
A person whose job is to collect and write news stories for newspapers, magazines, radio or television.
Reporter
Journalist
Editor
They write convincingly and persuasively to produce adverts, emails, scripts and other marketing-related material.
Journalist
Author
Copywriter
What would 'web design' be classed as?
Traditional media sector
Modern media sector
