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WorksheetsSouthwest Competitive Strategy
Total questions: 7
Worksheet time: 4mins
What type of competitive strategy does Southwest pursue?
Overall Low-Cost Provider
Focused Low-Cost Provider
Broad Differentiation
Focused Differentiation
Best-Cost Provider
What is the root of the competitive success of Southwest?
Southwest only uses one type of aircraft: to which cost driver does this strategy correspond to?
Learning & Experience
Economies of Scale
Input Costs
Capacity Utilization
Southwest decided to launch an e-commerce platform where customers could easily purchase their flight tickets: to which cost driver does this strategy correspond to?
Learning & Experience
Communication Systems & Information Technology
Input Costs
Supply Chain Effciency
Southwest regularly upgraded and enhanced its
management information systems to always be on top of performance: to which cost driver does this strategy correspond to?
Learning & Experience
Production technology & Design
Communication systems & information technology
Supply Chain Efficiencies
Southwest undertakes point-to-point routes as opposed to Hub-and-Spoke on all their flights: to which cost driver does this strategy correspond to?
Economies of Scale
Supply Chain Efficiencies
Capacity Utilization
Input Costs
Southwest is known to have the fastest airplane-turnaround rate in the aircraft industry: to which cost driver does this strategy correspond to?
Incentive systems and culture
Learning and Experience
Capacity Utilization
Economies of Scale
