The intangible nature of tourism has brought the information technology and tourism industries together to market the tourism product and make it more tangible creatively.

Information and communications technologies allow customer management relations and supply chain management to be combined into a single source that facilitates various operations.

Sometimes, the tourism product is also referred to as an experience.

Information systems can be defined as the application of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.

Travel products and services cannot be standardized and vary enormously.

Unsold hotel rooms, aircraft seats, and tours cannot be stored for later sale.

Production occurs alongside consumption. The product or service is being “consumed” as it is delivered.

Services cannot be experienced, touched, felt, or sampled before purchase.

Tourism includes the international movement of people on a mass scale.

This term is defined as combinations of hardware, software, and telecommunications networks that people build and use to collect, create, and distribute useful data.

This role of ICT in the tourism industry involves providing unique opportunities for innovative organizations to redesign tourism products to address individual needs and satisfy consumer wants.

This role of ICT in the tourism industry which have penetrated hospitality management quickly, integrating the hotel operations, reshaping the marketing function, improving total efficiency, providing tools for marketing research and partnership building, and enhancing customer services, while also providing strategic opportunities.

This role of ICT in the tourism industry which have introduced major improvements in the internal organization of travel agencies.

The role of the ICT in the tourism industry which the Internet revolutionizes flexibility in both consumer choice and service delivery processes.

The role of the ICT in the tourism industry comes a destination management system (DMS) has been used to integrate the entire tourism supply at a destination.

The role of the ICTs in the tourism hospitality have penetrated hospitality management quickly, integrating the hotel operations, reshaping the marketing function, improving total efficiency, providing tools for marketing research and partnership building, and enhancing customer services, while also providing strategic opportunities.

The role of the ICTs in the tourism industry have introduced major improvements in the internal organization of travel agencies on both back and front offices.