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WorksheetsDEA SESSION III
Total questions: 13
Worksheet time: 4mins
Who do we ask to help with Search Marketing Planning & Buying?
REPRISE
MATTERKIND
KINESSO
Who do we brief for Display campaigns
MATTERKIND
KINESSO
REPRISE
What are the three main reasons to run a brand campaign?
Association, Synergy, Consideration
Awareness, Consideration, Intention
Marketing, Greatness,
Michael
Association, Sentiment, Salience
What are the three main digital brand objectives?
Impressions, Engagement, Reach
Traffic, Leads, ROAS
Views, Reach, Frequency
Actions, Frequency, Views
Outside of media KPIs, Brand Lift Studies can be used to measure success.
TRUE
FALSE
How long is a video view on Meta?
1 sec
15 sec
2 sec
6 sec
CPL refers to the:
Cost per Lachlan
Cost Per Lead
Clicks Per Link
Cost Per Link
What is NOT an optimal metric to use for optimising performance campaigns
Revenue
Leads
Sales
Reach
It is possible to have a positive ROI but Negative ROAS
TRUE
FALSE
We love you guys. +1 point for that cutie face.
Love DEA
DEA lover
DEA fan hooligan
Which of these is NOT a performance channel
Paid Search
Paid Social
OOH
Display
-2 POINTS-
We reached 2MM P18-44 on Facebook, with a potential of 3MM.
Therefore our reach is...
33%
YES
66%
x2
FINAL ONE. 5 POINTS. 30 SECONDS.
If we have a campaign with...
Revenue = $50,000
Ad spend = $10,000
Production Cost = $15,000
It's a ROAS 5
and a ROI 1
It's a ROAS 1
and a ROI 5
It's a ROAS 5
and ROI 2
It's a ROAS 2 and a ROI 5
