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WorksheetsMarketing Analytics
Total questions: 10
Worksheet time: 6mins
The fifth phase in Customer Life Cycle
Acquisition
Defection
Reach
Conversion
Graduation of acquired customer to actual customers is called
Acquisition
Defection
Reach
Conversion
Average Sale Value = 25
Number of Transactions per year = 3
Retention Period = 2
Profit Margin = 22% CLV is
35
150
33
155
If CLV is $233 and marketing for retention is $50 annually, how long might a company want to maintain a relationship with this customer?
2 years
3 years
4 years
5 years
__________________ Analysis is the process of analyzing the subjectivity/objectivity of a statement or a comment or a response.
Regression
Sentiment
Predictive
Statement
Number of Comments is 2000, the reach is 20000, what is the conversation rate?
5 percent
15 percent
.10 percent
10 percent
Number of Likes - 1000, Number of Reach - 5,00,000 then the applause rate is?
0.5 percent
10 percent
0.2 percent
0.8 percent
___________ is the percentage of page visitors who click on a link in your post, only to quickly leave the page they land on without taking an action
Click through Rate
Conversion Rate
Conversation Rate
Bounce Rate
In this attribution model, equal weightage is given to all channels
Last Interaction
Linear
Time Decay
Position Based
The account structure of google analytics is
Property-View-Account
Account-View-Property
Account-Property-View
Account-Property-Data
