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Worksheets

Persuasion and Commercials

Total questions: 13

Worksheet time: 4mins

Name
Class
Date
1.

What is a demographic?

a)

character traits of a group of people in a population

b)

character traits of some people

c)

character traits of all people

d)

character traits of thirty people in a population

2.

True or false: marketing is the process of promoting a product or service to someone

a)

True

b)

False

3.

What are purr words?

a)

Choosing words that negatively influence the audience

b)

Choosing words that positively influence the audience

c)

Choosing words that neutrally influence the audience

d)

Choosing words that don't matter

4.

True or false: Repetition are ideas that are repeated over and over

a)

True

b)

False

5.

What technique is the most powerful of all techniques?

a)

Celebrity Endorsement

b)

Testimonials

c)

Bandwagon

d)

Humor

6.

True or false: Peer pressure can be positive!

a)

True

b)

False

7.

Snob appeal plays on what idea?

a)

Collectivism

b)

Individuality

c)

Being worse than everyone else

8.

The statistic technique can sometimes be one-sided or misleading

a)

True

b)

False

9.

How does the technique "Word of Mouth" work?

a)

Advertises through talking with friends

b)

Advertising through talking with enemies

c)

Advertises through talking with acquaintances

10.

What is target audience?

a)

The main demographic of people you're aimed at selling to

b)

The partial demographic of people you're aimed at selling to

c)

The non-existent demographic of people you're aimed at selling to

d)

The weird demographic of people you're aimed at selling to

11.

True or false: Commercials don't pay the bills.

a)

True

b)

False

12.

What is a jingle?

a)

The tune a slogan is put to

b)

The words a slogan is put to

c)

The picture of the company

d)

The phrase to advertise something

13.

What 2 things does emotional appeal use?

a)

Images and dramatic situations

b)

Dramatic images and sad situations

c)

Basic images and silly situations

d)

Dramatic images and situations