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WorksheetsPrint and visual media
Total questions: 15
Worksheet time: 12mins
Industry mergers and consolidation enable publishers to increase profit margins by ..........operating costs associated with warehousing, marketing, and sales.
increasing
retaining
reducing
customizing
The emergence of online booksellers, ebooks, and on-demand printing is transforming sales and distribution, growth that renders an uncertain future for (a) bookstores and publishers.
.........................are the most important concept in book sales. Each has different markets and different strategies for reaching their audiences, and each is affected differently by economic and other factors.
Social media
Readers
Logistics
Categories
Name of newspapers that sold for a penny, making them accessible to everyone. Supported by advertising rather than subscriptions, they tried to attract as large an audience as possible.
(a)
The gathering and sharing of news and information by public citizens, particularly via mobile and social media, sometimes via traditional media is......
News coverage
citizen journalism
news circulation
news distribution
Newspaper readership (number or percentage who read a newspaper) is larger than (a) (number of copies sold or distributed) because of "pass-along readership," readers who read the same copy.
Magazines typically feature......treatment of topics than newspapers.
shorter
better
longer
worse
Magazines are published at regular but less frequent (a) , most typically monthly, although weeklies and quarterlies are also common.
How do we call journalists, particularly magazine journalists, who conduct investigative report ing on major corporat ions and government?
(a)
Films made by production companies separate from the main Hollywood studios are called........ films
independent
underground
mainstream
seperate
Director as storyteller, or author, of a film is
(a)
Name a form of advertising in which brand-name goods or services are placed prominently within movie content that is otherwise devoid of advertising, demonstrating the convergence of programming with advertising content.
digital advertising
film advertising
film promotion
product placement
This kind of TV shows called (a)
This man is Charlie Chaplin, and he's famous for his (a) film
Who was a pioneer in animation and he produced his first programs in 1954, including the popular Mickey Mouse entertainment ?
(a)
