WorksheetsCC Mock Test
Total questions: 20
Worksheet time: 20mins
HBO’s show “House of the Dragon” incorporates several familiar musical cues from the show “Game of Thrones”, including the iconic theme song. Given that both shows operate in the realm of Westeros, certain commonalities can be expected. HBO really wanted to stress the continuity of the two shows. The platform probably wanted to ease fans of the original series into something new, by using the same song at the end of every episode. From a psychological perspective, this is an example of:
Social learning
Instrumental conditioning
Classical conditioning
Conspicuous consumption
To the Economic perspective in consumption, the term consumer sovereignty refers to:
a theory that links prosperity to consumer demand
how consumers decide what is produced through their purchases
A risk-taking individual in search of profits
People value something more because they have it
According to the stimulus-response model of consumer behavior, environmental stimuli do not include which of the following:
Family and social class
Iphone’s ringtone sound
Personal income
Consumer credit and savings
Many consumption activities are presented in a spirit of sanctity in order to sanctify the consumption. The process that normalizes the activity of spending money and gives such characteristics to a product/brand is known as:
symbolism
sacralization
objectification
desacralization
Which of the following statements is true?
The capability of any commodity to satisfy human wants is known as utility
The capability of any commodity to satisfy human wants is known as taste
The capability of any commodity to satisfy human wants is known as motivation
The capability of any commodity to satisfy human wants is known as quality
According to the Marketing perspective on consumption, experiential consumption helps us to understand:
Consumers as problem-solvers
The sensory and hedonic aspects of consumption
Where consumers go for the best shopping experience
The rational aspects of consumer behavior
Middle-class respectability required all but which of the following?
financial independence
living modestly and soberly
merit and character
conspicuous consumption
According to the Consumer perspective on consumption, sumptuary legislation was created in the 18th century:
to encourage sumptuous consumption by member of the upper class
to discourage shoplifting and counterfeit goods
to prevent luxurious consumption by members of lower classes
to encourage conspicuous consumption by members of the working class
Jorge’s colleagues think he is friendly and funny. By reflecting on their opinions Jorge is looking at his:
ideal self
self-concept
social self
self-esteem
Shari Gomez sees the big red heart on the front of a Fresi Krispis box and immediately thinks of an ad she has seen that discusses the heart-healthy benefits of Fresi Krispis. This is an illustration of:
a stimulus-response connection
vicarious learning
consumer socialization
consumer sovereignty
When the products that you buy make statements about your social position. The objects act as sign vehicles, carrying meaning just like a written word. They're the signs you carry around that tell people where you fit in society and how to interact with you. This refers to:
Conspicuous consumption
Sacred consumption
Profane consumption
Impulsive consumption
During the 80’s, academics’ definition of consumption was mainly associated with:
Shopping things
Disposal of things
Use of things
Waste of things
During the 18th century…
social welfare of consumers was determined by self-effort and merit
consumers came to know and trust goods by the way new brands were advertised
appeared the marketing mix or the 4Ps
None of the above
Perception is a three-stage process. Which amongst these is NOT a stage in the perceptual process?
Exposure
Interpretation
Attention
Retention
During the Industrial Revolution, which class created and obtained the newest wealth?
The working class
The middle class
The nobility
Unions
Which of the following statements about population trends during the Industrial Revolution is most accurate?
Demand for labor in factories was one cause of the population shift toward urban areas
Population decreased during the first stage of industrialization because of unsafe working conditions.
People left cities to move to farms because of improvements in farming from the agricultural revolution
Towns built near coal and iron mines suffered a loss of population as workers left for factory jobs in cities
Unlike utilitarian value, hedonic value:
is an end in itself
is objective in nature
can be rationally explained
is a means to an end
This personality trait is central to the understanding of consumer culture:
Frugality
Innovativeness
Neuroticism
Self-consciousness
Consumer attitudes are formed by:
Symbols, responses, ideas
Beliefs, behaviors, affect
Motivations, goals, emotions
None of the above
Learning acquired by accident or without much effort is known as ________ learning.
Extrinsic
Intentional
Incidental
Instrumental
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