Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

quiz chap 3 POM

Total questions: 26

Worksheet time: 17mins

Name
Class
Date
1.

Which of the following is the first step of the consumer decision making process?

a)

Information searching

b)

Alternative evaluation

c)

Need identification

d)

Purchase decision

2.

Which of the following is the first step of the consumer decision making process?

a)

Information searching

b)

Alternative evaluation

c)

Need identification

d)

Purchase decision

3.

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

a)

Item first

b)

Outlet first

c)

Function first

d)

Price first

4.

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

a)

Alternative evaluation

b)

Post-purchase evaluation

c)

Information searching

d)

Need identification

5.

Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?

a)

Need identification

b)

Information searching

c)

Alternative evaluation

d)

Purchase decision

6.

What does a customer try to achieve by asking “what problem am I trying to solve?”

a)

Conducting product research

b)

Identifying the needs

c)

Listing the attributes

d)

Comparing the items

7.

Which of the following is NOT determined by the personality of a customer?

a)

Whether the customer is a practical shopper

b)

Whether the customer is loyal to certain brands

c)

Whether the customer tends to use coupons

d)

Whether the customer has awareness of the product

8.

Factors that can influence our decisions are: (select all that apply)

a)

Values

b)

Age

c)

Family

d)

None of the above

9.

A year ago James could purchase 4 limes for one dollar. Today he can purchase 2 limes for the same dollar. This indicates

a)

deflation

b)

inflation

c)

interest rates

d)

the effects of a trade war with China

10.

Which of the following is not part of the buyer decision proocess?

a)

Information Search

b)

Evaluation of Alternatives

c)

Post Purchase Behavior

d)

All of the other answers are part of the buyer decision process.

11.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

a)

Purchase decision

b)

Evaluation of alternatives

c)

Need recognition

d)

Post-purchase behavior

12.

Steps in the buyer decision process are___________skipped.

a)

Never

b)

Rarely

c)

Often

d)

Always

13.

During the pre-purchase part of the purchase experience, research_______________be undertaken

a)

Must

b)

May not

c)

Can not

d)

None of the other answers are correct

14.

Marketers need to understand the______________consumers go through to evaluate alternatives.

a)

Choices

b)

Research

c)

Steps

d)

Experiences

15.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

a)

Satisfied

b)

Dissatisfied

c)

Cautious

d)

Impressed

16.

Almost all major purchases result in some degree of _______________caused by post-purchase conflict

a)

Passion

b)

Compassion

c)

Comfort

d)

Discomfort

17.

Companies must measure customer satisfaction________.

a)

Regularly

b)

Often

c)

Ocassionally

d)

Once a year

18.

Which if the following is considered external stimuli?

a)

Television Advertising

b)

Hunger

c)

Thirst

d)

Fatigue

19.

Consumer buyer behavior is __________.

a)

a field of study focusing on marketing activities

b)

a field of study focusing on consumer activities

c)

a study of pricing

d)

none of the above

20.

Which is NOT one of the step in decision-making process

a)

Post-purchase evaluation

b)

Problem Recognition

c)

Returning the product

d)

Purchase

21.

____ is when the consumers get rid/throw the product and packaging after usage.

a)

Purchase

b)

Disposal

c)

Consuming

d)

Obtaining

22.

First step in buying-decision process is _____________.

a)

problem/need recognition

b)

information search

c)

deciding information sources

d)

post-purchase evaluation

23.

Information acquired from family friends and acquaintances is classified as

a)

public sources

b)

media sources

c)

personal sources

d)

commercial sources

24.

What is the energizing force which causes action to satisfy a need?

a)

Belief

b)

Culture

c)

Motivation

d)

Attitude

25.

True or False: A reference group consists of parents and children living together in a household.

a)

True

b)

False

26.

Which of the following steps of the consumer decision making process involves

comparing the product to expectations and deciding whether it is satisfying or

dissatisfying?

a)

Alternative evaluation

b)

Post-purchase evaluation

c)

Information searching

d)

Need identification