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MIL MIDTERM QUIZ

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

The notional environment in which communication over computer networks occurs is called _

a)

WORLD WIDE WEB

b)

CYBERSPACE

c)

INTERNET

d)

DIGITAL WORLD

2.

News outlets often create regional versions of the show utilizing the regional dialects of the specific locale. Which traditional market segmentation best describes the strategy?

a)

DEMOGRAPHIC SEGMENTATION

b)

GEOGRAPHIC SEGMENTATION

c)

BEHAVIORAL SEGMENTATION

d)

PSYCHOGRAHIC SEGMENTATION

3.

Which literacy best describes the situation? Being aware of your natural, political, and civil rights in the midst of oppression and power-tripping.

a)

MEDIA LITERACY

b)

MEDIA AND INFORMATION LITERACY

c)

INFORMATION LITERACY

d)

TECHNOLOGY LITERACY

4.

Which cybercrime is committed? Ana was e-mailed by a man that goes by the name of John Smith (Travel Agent) that promises a free trip to Japan by just answering an online survey that asks for her financial credentials.

a)

IDENTITY THEFT

b)

CYBER DEFAMATION

c)

PHISHING

d)

HACKING

5.

The most common and effective way to frame a conversation in a scene is called _?

a)

MEDIUM SHOT

b)

POINT OF VIEW

c)

MEDIUM FULL SHOT

d)

OVER THE SHOULDER

6.

Which among the following is not a future or current Technological trend?

a)

HAPTIC TECHNOLOGY

b)

GLOBAL POSITIONING SYSTEM

c)

EYE TRACKING TECHNOLOGY

d)

INTELLIGENT ROUTING TO DEVICE

7.

Aspirer teenagers may reflect a sense and culture of elitism and superiority by accessorizing themselves with expensive and branded clothes and technology. Which act in the Circuit of Culture best exemplifies this situation?

a)

REPRESENTATION

b)

IDENTITY

c)

PRODUCTION

d)

CONSUMPTION

8.

The notion of “If there are no poor people, no one will work and produce food.” is an example of an exploiting ideology that is willingly accepted by society. What concept best describes the example?

a)

FALSE CONSCIOUSNESS

b)

HEGEMONY

c)

CAPITALIST IDEOLOGY

d)

STEREOTYPE

9.

Which of the following statements best explains the existential reason for Media evolution?

a)

Humans become bored

b)

Humans are never satisfied

c)

Human needs are constantly dynamic

d)

Humans become smarter

10.

Websites and apps that allow users to create and share content, as well as participate in social networking.

a)

Social Media

b)

Cyberspace

c)

Digital Media

d)

Micro-blogging

11.

Is the ability to read, write, speak and listen in a way that lets ask communicate effectively and make sense of the WORLD.

a)

Multidisciplinary Literacy

b)

Digital Literacy

c)

Literacy

d)

Media Literacy

12.

Indigenous media consists of the same information worldwide.

a)

True

b)

False

13.

What type of consumer is described: Brand choice includes those that will imply indulgence, adventure, and innovation.

a)

REFORMERS

b)

EXPLORERS

c)

ASPIRERS

d)

SUCCEEDERS

14.

Billboards and outdoor advertising in Times Square, New York City is the type of:

a)

Traditional Media

b)

Social Media

c)

New Media

d)

Print Media

15.

Media literacy education is about excluding or privileging some forms of media over others

a)

True

b)

False