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Маркетинг

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

Переведите выделенную фразу

A consumer profile is a general image that includes such characteristics that can tell almost everything about him

a)

портрет покупателя

b)

поведение покупателя

c)

выбор покупателя

2.

Выберите правильный ответ

We conduct a full range of ......... in Moscow based on the percentage of customer requests.

a)

market investigation

b)

market study

c)

market research

3.

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Apple occupies half a market ....... of the Russian smartphone market

a)

market share

b)

percent of the market

4.

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Based on these estimates, a general .......... forecast can be made

a)

sale

b)

sales

5.

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We are looking for a suitable ...... based on geographical criteria.

a)

market segment

b)

segment of market

6.

Выберите правильный ответ

before buying can be put into a structured step-by-step model

a)

Consumer behavier

b)

Buying behavior

c)

Consumer behavior

7.

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This in turn causes even more demand for consumer ........

a)

knowledge

b)

goods

8.

Иыберите правильный ответ

Pricing is depending on the .........

a)

product life cycle

b)

life cycle product

9.

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Prices will be announced shortly after the.......... and the publication of product details.

a)

launch product

b)

product launch

10.

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At the moment, the company's product ......... exceeds 300 product items.

a)

ranges

b)

range

11.

Вставьте верное продолжение

Sales figures is …

a)

How much a company wants to sell in a period

b)

How much a company thinks it will sell in a period

c)

Numbers showing how much a company has sold in a period

12.

Вставьте верный ответ

It would not be more specific about its …, nor say in which city the planes would be built.

a)

Sales forecast

b)

Sales target

c)

Sales figures

13.

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As you've seen, an intense … started this evening.

a)

advertising campaign

b)

Product range

c)

Consumer profile

d)

Sales forecast

14.

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Advertising budget is …

a)

a business which advises companies on advertising and makes ads

b)

an amount of money available for advertising during a particular period

c)

a programme of advertising activities over a period, with particular aims

15.

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Next week I'm going to meet with the head of an … about a job.

a)

advertising campaign

b)

market share

c)

advertising agency