generally require a higher investment than other types of restaurants

because they require an expensive ambience

and décor

characterized by a fast-food

service

have increased in the part 20 years as

people have become more mobile

established on a completely self-serv basis

feature the food of a specific region or country

usually located in shopping centers and office buildings

provide delicatessen food service,

combining traditional delicatessen cold meats

and cheese with takeout sandwiches, salads

and similar items

business of providing food

prepared and packaged for service by an airplane crew

during a flight

preparing and serving food to a group of people gathered for a specific purpose, such

as a meeting or a wedding

operation that prepares food for

consumption off premise

shorthand term used by some to refer to

food and beverage operations located on the top floors of

hotels or other tall buildings, usually located in some part of

a major city where there is an interesting or spectacular view

Are rewards for achievement used by corporations to motivate employee to higher sales efforts.

are conferences, workshops, seminars or other events designed to bring people together in order to

exchange information.

Usually larger meetings which include some form of exposition or trade show.

Events designed to bring together suppliers of

products and services who will demonstrate

their products and services who will

demonstrate their products and service to the

attendees in order to make sales or establish

contacts.

parades, fireworks, displays,

festivals, fairs, inaugurations/swearing in

ceremonies, holiday observances, military

ceremonies, and sporting events

incentive programs, product

introductions, building openings, recognition

events, anniversaries, retirement,

groundbreaking, and ribbon cutting

opening

ceremonies, gala, dinner, dances, opening

receptions, award ceremonies, theme events,

trade shows and expositions

grand openings, promotions,

celebrity appearances, and seasonal promotions

Market segmentation is a universally accepted way of analyzing demand. It is the grouping together of people

with similar needs and wants for the purpose of serving the market better

Age

Education

Sex

Income

Family size

Family life-cycle

Social class

Home ownership

Second home ownership

Race or ethnic group

Occupation

Personality traits

Lifestyle

Attitudes, interests, opinions

Motivations

Recreational activity

Equipment type

Volume usage

Brand loyalty

Benefit expectations

Length of stay

Transportation mode

Experience preferences

Participation patterns

Region

Market area

Urban, suburban, rural

City size

Population density