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Ag Communications Chapter 1

Total questions: 22

Worksheet time: 11mins

Name
Class
Date
1.

______ is a satellite television channel that focuses on the interest of rural America.

a)

CBS

b)

NBC

c)

RFD-TV

d)

FOX

2.

The _______ is an organization of college students who are learning about agricultural communications profession.

a)

National Agricultural Communicators of Tomorrow

b)

National Association of Farm Broadcasting

c)

Livestock Publications Council

d)

National Agri-Marketing Association

3.

Approximately _____ percent of the American labor force work in agriculture by the year 2000.

a)

10

b)

19

c)

9

d)

1.9

4.

_______ take words and make them more pleasing to the eye and more understanding by using elements of effective document design in their jobs.

a)

Reporters

b)

Graphic Designers

c)

New Media Specialist

d)

Photographers

5.

_________ is the exchange of information about the agricultural and natural resource industry through the most effective and efficient media available for the appropriate audience.

a)

Communications

b)

Agriculture

c)

Agricultural Communications

d)

Targeted Communications

6.

The first agricultural journalism course was taught at?

a)

The Uniservity of Michigan

b)

The University of Missouri

c)

Texas A&M University

d)

Iowa State Univerity

7.

Circulation of Agricultural publications grew from about 1 million in 1880 to around ________ by 1920.

a)

17 million

b)

20 million

c)

15 million

d)

30 million

8.

The Agricultural Communications Document Center is hosted at ______

a)

Texas A&M University

b)

The Univeristy of Florida

c)

the Univeristy of Illinois

d)

Iowa State University

9.

The NAtional farm and Home Hour was co-produced by the USDA and ______?

a)

NBC

b)

CBS

c)

ABC

d)

Fox

10.

The first American agricultural magazine was?

a)

Drover's Journal

b)

Farm Journal

c)

Agricultural Museum

d)

Dairy Today

11.

_______ is considered the father of American agricultural journalism.

a)

Benjamin Franklin

b)

Thomas Jefferson

c)

John Stuart Skinner

d)

Frank Mullen

12.

The oldest continuously published periodical in north America is ________

a)

the New Jersey Gazette

b)

Farm journal

c)

Dairy Today

d)

The Old Farmer's Almanac

13.

The USDA reported that the percentage of the U.S. population living on a farm decreased from around 40 percent in 1900 to less than ______ percent in 2000.

a)

10

b)

5

c)

2

d)

14

14.

Which of the following is NOT a weekly regional television program that focuses on agriculture?

a)

AgDay

b)

SunUp

c)

Market to Market

d)

Farmweek

15.

The Employment Opportunitues for College Graduates in the U.S. Food Agricultural and Natural Resources System report noted that between 2010 and 2015, around _________ annual job openings would occur in education, communication and government services ocupations involved with agricultural and food systems, renewable, resources and the enviroment.

a)

5100

b)

6200

c)

7500

d)

10,000

16.

______ teach students in high school and univeristies how to communicate more effectively.

a)

reporters

b)

ag communications educators

c)

public relations professions

d)

advertising professionals

17.

The Farm Credit HORIZONS project and the USDA reported that the percentage of the US population living on a farm decreased from around 40 percent to less than _____ percent in 2000.

a)

2

b)

5

c)

8

d)

10

18.

In addition to to communicating information to farmers and ranchers about inproved agricultural practices, good agricultural commu ications professional also communicate targeted messages about agriculture to who?

a)

rural audiences

b)

medical audiences

c)

urban audiences

d)

research audience

19.

______ is the process of tranfering information from sender to reciever for the use of a medium.

a)

agriculture

b)

communications

c)

ag communications

d)

newspaper

20.

Newspaper, your voice, radio stations, television, the web and other medias are all examples of?

a)

ag communications

b)

mediums

c)

vocals

d)

written communication

21.

_______ is the process of producing food, feed, fiber through the raising of plants and animals.

a)

ag communication

b)

communications

c)

agriculture

d)

production

22.

______ is the exchange of information about the agricultural and natural resources industrues through effective and effiecent media to reach addiences.

a)

communciation

b)

production

c)

ag communocation

d)

reporter