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WorksheetsBASIC MKT TUTORIAL ASSIGNMENT
Total questions: 30
Worksheet time: 15mins
New product development starts with ________.
idea screening
test marketing
concept development
idea generation
Food, drinks and shelter is _______ needs.
self- esteem
self-actualization
physiological
social
Satisfaction is _______.
differences between the product performance and buyer’s expectation
difference between demand and supply
difference between customer needs and wants
differences between product performance and market price
Which of the followings are falls under physiological under Maslow’s Hierarchy of Needs?
food and drinks
friendship and family
recognition and status
permanent job and savings
It is important for the seller to know whether the buyer is satisfied or not with the product sold because _________.
to enable repurchase in the future
to reduce the production cost
to encourage employee’s loyalty
to encourage a fair competition with rivalry
Straight rebuy is __________.
a product that new developed by the manufacturer
a product that purchased regularly in a continuous manner
a product that had been purchased before, but has some improvement
a product that purchased directly from the manufacturer without involving intermediaries
The marketers possibly use downsizing strategies because of these reasons, EXCEPT:
irrelevant products due to changes in customer’s preferences
lack of experience in certain business
increase in cost of raw materials
product obsolescence due to changes in technology
A segmentation that created based on the customer’s location and area is called _______.
demographic segmentation
geographic segmentation
behavioral segmentation
psychographic segmentation
Personality, motives, lifestyles and social class is classified as __________
behavioral segmentation
psychographic segmentation
geographic segmentation
demographic segmentation
Strength and weakness is ________ environment needed to be analyzed in every business before setting an organization strategy.
international
technological
internal
external
* Rolex watch
* Ferrari car
* Harley Davidson
Above products are the examples of ________.
convenience product
shopping products
specialty products
unsought products
Which of the followings are the examples of the product that classified under habitual buying behaviour?
cars and laptop
sofa and kitchen cabinet
snack food and drinks
perfume and handbags
A good mission statement in marketing planning must have these characteristic, EXCEPT:
foacus
motivating
lenient
policies
There are ______ strategic marketing planning process.
four
five
six
seven
The purpose of market segmentation is _______.
to enable the marketer to tailor the marketing mixes
to create more job opportunities for fresh graduates
to monopoly the existing market
to reduce government tax
‘The Quaker Oats breakfast bar targets consumers who seek the benefits of healthier eating habits’
Above statement is an example for _______.
demographic segmentation
psychographic segmentation
geographical segmentation
behavioral segmentation
Mass marketing is also known as ______.
undifferentiated marketing
differentiated marketing
concentrated marketing
micromarketing
SMART objective is actually an abbreviation of ________.
strategic, measurable, attitude, realistic, timeless
specific, measurable, achievable, realistic, time specific
strategic, measurable, adaptable, resistance, time specific
specific, measurable, attitude, realistic, timeless
Listed below are the factors that affecting consumer buying behavior, EXCEPT:
cultural factor
social factor
personal factor
geographical factor
A person who control the information flow in relation to purchase is called __________.
user
decider
influencer
gatekeeper
The lowest position in Maslow’s Hierarchy of Needs is called _______.
Physiological Needs
Self-esteem Needs
Safety Needs
Self-actualization
There are 4Ps in Marketing Mix. They are ________.
product, price, promotion and place
product, pride, planning and place
product, packaging, planning and promotion
product, promotion, place and planning
When the company’s performance is cash cow, the best suggested action taken for the company is to __________.
build
hold
harvest
divest
Low in relative market share but high in market growth rate will brings result of ______ in BCG Matrix.
star
cash cow
dogs
question marks
Based on BCG Growth Matrix, if the market growth rate is low, and the relative market share low, it shows that, the company performance is at _________ quadrant.
star
question marks
cash cow
dog
_______ is a process of selecting, organizing and interpreting information to form meaningful picture of the world.
learning
belief
attitude
perception
Listed below are the main sources to develop information by using Marketing Information System (MIS), EXCEPT:
internal record
competitor’s book account
marketing intelligence
marketing research
Marketing research is important because _______.
it can help them assess market potential and market share
it can help reducing the market competition by eliminating the rivals
it can help to reduce the fixed cost in producing the product
it can help to increase worker’s efficiency through training program
Interview and market survey are the example of ______.
primary data
secondary data
physical data
internal data
Listed below are the marketing research process. Which of the following is the second steps?
interpreting and reporting findings
implementing research plan
designing research plan
defining problem and research objective
