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WorksheetsMarketing Mid-term Exam Review
Total questions: 39
Worksheet time: 20mins
The organized way a nation provides for the needs and wants of its people
economy
scarity
resources
Buying them a happy meal
Basic marketing decision concerning the creation and presentation of a product
jumping jacks
promotion
demographics
services
All things used in producing goods and services
communism
resources
rainbow sprinkles
international trade
Marketing decisions about how to inform the public about a product
demographics
rock climbing
promotion
round of golf
Includes roads, ports, and utilities
transportation to the zoo
Jolly Rodger passage
joint venture
infrastructure
Adding value to a product by explaining its features and benefits
information utility
adding Sparkle
added value
bedazzling it
The difference between wants and needs and available resources
getting there first
scarcity
resources
skipping school/work
Information about the ethnic background, education, and occupation of a population
survey for new asumsement park
product planning
demographics
psychographics
Social, poitical, and economic philosophy in which the government controls the factors of production
socialism
utopia
atlantis
communism
A marketing function involving the packaging and labeling of goods and services.
marketing plan
product planning
amazon
UPS
The exchange of goods and services between a nation's exports and imports
flea market exchange
WTO
international trade
economy
Percentage of total sales generated by competing companies
discretionary income
market share
Burger King VS. Wendy's
15%
The difference in value between a nation's exports and imports
balance of trade
joint venture
mutli-nations
international trade
Making a product available at a time convenient for the customer
time share shopping hours
Special hours for seniors
time utility
Early Bird deals
Involves letting another company use a trademark, patent, or company name
sharing is caring
knock off
tariff
joint venture
Formal written document that directs a company's activities
marketing plan
executive summary
business plan
Declaration of Indepence
Hiring a foreign manufacturer to make your products, according to specifications.
joint venture
contract manufactoring
WTO
outsourcing
A business enterprise that compaies set up together
joint venture
international trade
Make new friends, but keep the old
balance of trade
A series of task performed for a customer
services
checking off a to do list
multi-tasking
juggling balls dressed as a joker
Data describing the attitudes, interests, and activities of a population
bar graph
survery of peoples hobbies
psychograhics
Would you rath er go to Disney or Universal
The marketinf functioning called finacing includes the purchase of goods used for a business's operation.
True
False
Imports are goods and services sold to ther countries
True
False
Marketing objectivities must be in line with the organizations goals and missions.
True
False
Almost one-third of the profits of U.S. businesses come from international trade
True
False
Form utility is related to the manufacture or production of things
True
False
There are five main types of trade barriers
True
False
Craft stores and drugstores who stock baskets in the month before Easter demonstrate their understanding of time utility
True
False
The difference in value between exports and imports of a nation is called international trade.
True
False
Marketers and other businesspeople base their pricing decisions solely on how much the consumer is willing to pay for a product
True
False
Protectionism is the opposite of free trade
True
False
Years ago, banks were open form 9 a.m. to 3 p.m., Monday through Thursday, and from 9 a.m. to 6 p.m. on Fridays. Now most banks have much longer hours. The lengthed hours inidicate the bankers' improved understanding of time utility
True
False
NAFTA is an international trade agreement amoung the U.S., Canada, and Mexico.
True
False
An ability to express one's ideas clearly is essential to a marketing career.
True
False
Additional training and financial incentives do not improve worker productivity
True
False
Observing social trends is part of the study of demographics
True
False
The consumer price index (CPI) is also referred to as the cost of living index.
True
False
Target marketing means coordinating all marketing decisions in order to reach a specific population
True
False
Interdependence occurs when a country has natural resources or talents that allows it to produce an item at the lowest possible cost.
True
False
Customer profiles can affect product packaging
True
False
