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Marketing Mid-term Exam Review

Total questions: 39

Worksheet time: 20mins

Name
Class
Date
1.

The organized way a nation provides for the needs and wants of its people

a)

economy

b)

scarity

c)

resources

d)

Buying them a happy meal

2.

Basic marketing decision concerning the creation and presentation of a product

a)

jumping jacks

b)

promotion

c)

demographics

d)

services

3.

All things used in producing goods and services

a)

communism

b)

resources

c)

rainbow sprinkles

d)

international trade

4.

Marketing decisions about how to inform the public about a product

a)

demographics

b)

rock climbing

c)

promotion

d)

round of golf

5.

Includes roads, ports, and utilities

a)

transportation to the zoo

b)

Jolly Rodger passage

c)

joint venture

d)

infrastructure

6.

Adding value to a product by explaining its features and benefits

a)

information utility

b)

adding Sparkle

c)

added value

d)

bedazzling it

7.

The difference between wants and needs and available resources

a)

getting there first

b)

scarcity

c)

resources

d)

skipping school/work

8.

Information about the ethnic background, education, and occupation of a population

a)

survey for new asumsement park

b)

product planning

c)

demographics

d)

psychographics

9.

Social, poitical, and economic philosophy in which the government controls the factors of production

a)

socialism

b)

utopia

c)

atlantis

d)

communism

10.

A marketing function involving the packaging and labeling of goods and services.

a)

marketing plan

b)

product planning

c)

amazon

d)

UPS

11.

The exchange of goods and services between a nation's exports and imports

a)

flea market exchange

b)

WTO

c)

international trade

d)

economy

12.

Percentage of total sales generated by competing companies

a)

discretionary income

b)

market share

c)

Burger King VS. Wendy's

d)

15%

13.

The difference in value between a nation's exports and imports

a)

balance of trade

b)

joint venture

c)

mutli-nations

d)

international trade

14.

Making a product available at a time convenient for the customer

a)

time share shopping hours

b)

Special hours for seniors

c)

time utility

d)

Early Bird deals

15.

Involves letting another company use a trademark, patent, or company name

a)

sharing is caring

b)

knock off

c)

tariff

d)

joint venture

16.

Formal written document that directs a company's activities

a)

marketing plan

b)

executive summary

c)

business plan

d)

Declaration of Indepence

17.

Hiring a foreign manufacturer to make your products, according to specifications.

a)

joint venture

b)

contract manufactoring

c)

WTO

d)

outsourcing

18.

A business enterprise that compaies set up together

a)

joint venture

b)

international trade

c)

Make new friends, but keep the old

d)

balance of trade

19.

A series of task performed for a customer

a)

services

b)

checking off a to do list

c)

multi-tasking

d)

juggling balls dressed as a joker

20.

Data describing the attitudes, interests, and activities of a population

a)

bar graph

b)

survery of peoples hobbies

c)

psychograhics

d)

Would you rath er go to Disney or Universal

21.

The marketinf functioning called finacing includes the purchase of goods used for a business's operation.

a)

True

b)

False

22.

Imports are goods and services sold to ther countries

a)

True

b)

False

23.

Marketing objectivities must be in line with the organizations goals and missions.

a)

True

b)

False

24.

Almost one-third of the profits of U.S. businesses come from international trade

a)

True

b)

False

25.

Form utility is related to the manufacture or production of things

a)

True

b)

False

26.

There are five main types of trade barriers

a)

True

b)

False

27.

Craft stores and drugstores who stock baskets in the month before Easter demonstrate their understanding of time utility

a)

True

b)

False

28.

The difference in value between exports and imports of a nation is called international trade.

a)

True

b)

False

29.

Marketers and other businesspeople base their pricing decisions solely on how much the consumer is willing to pay for a product

a)

True

b)

False

30.

Protectionism is the opposite of free trade

a)

True

b)

False

31.

Years ago, banks were open form 9 a.m. to 3 p.m., Monday through Thursday, and from 9 a.m. to 6 p.m. on Fridays. Now most banks have much longer hours. The lengthed hours inidicate the bankers' improved understanding of time utility

a)

True

b)

False

32.

NAFTA is an international trade agreement amoung the U.S., Canada, and Mexico.

a)

True

b)

False

33.

An ability to express one's ideas clearly is essential to a marketing career.

a)

True

b)

False

34.

Additional training and financial incentives do not improve worker productivity

a)

True

b)

False

35.

Observing social trends is part of the study of demographics

a)

True

b)

False

36.

The consumer price index (CPI) is also referred to as the cost of living index.

a)

True

b)

False

37.

Target marketing means coordinating all marketing decisions in order to reach a specific population

a)

True

b)

False

38.

Interdependence occurs when a country has natural resources or talents that allows it to produce an item at the lowest possible cost.

a)

True

b)

False

39.

Customer profiles can affect product packaging

a)

True

b)

False