Worksheetskey terms chapter 5
Total questions: 22
Worksheet time: 11mins
define discretionary purchases
retailers decide for consumers whether or not they can purchase them
consumers can decide whether or not to purchase them.
producers decide where to sell a product at specific distributers.
purchases that are discretely bought by markets
define input.
the information that goes into a decision to use as a system
using research to make a product
the data that is used to create a product.
the information that goes into the system that is needed for decision making
define internal information
information that uses insider knowledge to create statistics
information that occurs inside of a business
information developed from activities that occur within the organization
information that uses insider data
define external information
provides an understanding of factors outside of the organization
provides an understanding of factors inside of the organization
a lack of understanding for factors outside of the organization
factors outside of the work place that provides no consequences for the company
_________ an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
decision making
external information
marketing information system
managing information
_____ involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed
storage
input
analysis
output
____ is the process of summarizing, combining, or comparing information so that decisions can be made
input
analysis
storage
output
output is the result of analysis given to decision makers
true
false
_____ is the procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
external information
secondary data
marketing research
internal information
information already collected for another purpose that can be used to solve the current problem
first stage data
existing records
pre-existing data
secondary data
information collected for the first time to solve the problem being studied is ______
original research
quantitative research
primary data
secondary sources
all of the people in the group the company is interested in studying are known as _______
population
sample
group
sample size
a smaller group selected from the population is known as ___
selection
sample
subset
portion
With ______, everyone in the population has an equal chance of being selected in the sample
stratified sampling
systematic sampling
random sampling
cluster sampling
_____ is a planned out set of questions to which individuals or groups of people respond
interview
experiment
poll
survey
most surveys are closed ended questions that offer two or more choices as answers such as yes or no
true
false
occasionally, researchers will use ______ to allow respondents to develop their own answers without additional information about possible choices
survey
closed-ended questions
open-ended questions
focus group
a _____ is a small number of people brought together to discuss and identify elements of an issue or problem
brainstorming session
advisory board
panel discussion
focus group
____ collects information by recording actions without interacting or communicating with the participant
experimentation
interviewing
surveying
observation
observations are carefully designed and controlled situations in which all important factors are the same except the one being studied
true
false
____ are specific cities or geographic areas in which marketing experiments are conducted
focus groups
surveys
test markets
simulations
simulations are experiments where researchers create the situation to be studied
true
false
