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QUIZEE

Total questions: 11

Worksheet time: 6mins

Name
Class
Date
1.

Marketing refers to?

a)

sale of product

b)

goods and services are exchanged to each other

c)

goods distribution

d)

all of these

2.

Innovation in marketing means

a)

Compensation

b)

Inspiration

c)

Additional perquisites

d)

Implementing new ideas or new methods

3.

Direct Marketing is necessary for

a)

Having a focussed approach to marketing

b)

Boosting sales

c)

Better customer contacts

d)

All of the above

4.

What does a brand name or mark become when it is legally registered?

a)

trademark

b)

licensed brand

c)

trade name

d)

private brand

5.

Brands add value to both customers and the firm by

a)

Facilitating purchase

b)

Establish loyalty

c)

Both (a) and (b)

d)

None of these

6.

Trade mark is a __

a)

Name

b)

Registered brand

c)

Symbol

d)

Design

7.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

8.

Marketing that utilizes Internet and online based technologies is known as ...

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

9.

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

a)

price

b)

promotion

c)

strategy

d)

place

10.

The act of buying of the same brand over and over again is known as ...

a)

prospective buyer

b)

advertising campaign

c)

company image

d)

buying habit

11.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers