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Marketing 7-2

Total questions: 16

Worksheet time: 9mins

Name
Class
Date
1.

The set of repeatable steps in the sales cycle is:

a)

sales process

b)

suggestive selling

c)

lead

d)

referrals

2.

Complete the outline.

Steps in the Sales Process

i. Research and Preparation

ii. Lead Generation and Prospecting

iii. Approach and Needs Assessment

iv. (a)  

v. Handling Objections

vi. Closing

vii. Follow-up

3.

Companies learn about competitors, understand their potential customers’ needs and wants, and ensure the company is ready for sales during the ________________ step of the sales process.

a)

lead generation and prospecting

b)

sales presentation

c)

research and preparation

d)

handling objections

4.

In the ____________________ step of the sales process, salespeople identify potential customers and collect information about them.

a)

approach and needs assessment

b)

closing

c)

lead generation and prospecting

d)

follow-up

5.

When the salesperson meets the potential customer and assesses if they are a good candidate for the company’s product or service is the ___________________ sales process step.

a)

approach and needs assessment

b)

research and preparation

c)

sales presentation

d)

handling objections

6.

_________________ is the sales process step where the salesperson describes how and why the product meets the customer's needs and wants.

a)

Research and preparation

b)

Sales presentation

c)

Closing

d)

Follow-up

7.

The step of the sales process when the salesperson answers customer questions is:

a)

closing

b)

follow-up

c)

handling objections

d)

research and preparation

8.

The step of the sales process where the customer is asked for the sale is:

a)

follow-up

b)

sales presentation

c)

closing

d)

handling objections

9.

The step of the sales process when the salesperson reaches back out to the customer to make sure they are satisfied with their purchase is:

a)

follow-up

b)

closing

c)

approach and needs assessment

d)

research and preparation

10.

The process of a salesperson contacting individuals who have not previously known about or shown interest in a product or service is:

a)

suggestive selling

b)

cold calling

c)

closing

d)

follow-up

11.

A technique where salespeople ask customers if they would like to purchase additional, complementary products or services is:

a)

referrals

b)

suggestive selling

c)

closing

d)

cold calling

12.

Complete the outline.

Additional Methods Used to Ensure Successful Sales Efforts

i. Rapport

ii. (a)  

iii. Mirroring

iv. Reciprocity

13.

A close and harmonious relationship is:

a)

rapport

b)

affinity

c)

mirroring

d)

reciprocity

14.

A personal or emotional connection between a customer and a business is:

a)

mirroring

b)

affinity

c)

reciprocity

d)

rapport

15.

The idea of customers wanting to be like people who are similar to them is:

a)

affinity

b)

mirroring

c)

reciprocity

d)

rapport

16.

Giving someone something so they feel compelled to give something back in return is:

a)

affinity

b)

mirroring

c)

reciprocity

d)

rapport