WorksheetsMarketing 7-2
Total questions: 16
Worksheet time: 9mins
The set of repeatable steps in the sales cycle is:
sales process
suggestive selling
lead
referrals
Complete the outline.
Steps in the Sales Process
i. Research and Preparation
ii. Lead Generation and Prospecting
iii. Approach and Needs Assessment
iv. (a)
v. Handling Objections
vi. Closing
vii. Follow-up
Companies learn about competitors, understand their potential customers’ needs and wants, and ensure the company is ready for sales during the ________________ step of the sales process.
lead generation and prospecting
sales presentation
research and preparation
handling objections
In the ____________________ step of the sales process, salespeople identify potential customers and collect information about them.
approach and needs assessment
closing
lead generation and prospecting
follow-up
When the salesperson meets the potential customer and assesses if they are a good candidate for the company’s product or service is the ___________________ sales process step.
approach and needs assessment
research and preparation
sales presentation
handling objections
_________________ is the sales process step where the salesperson describes how and why the product meets the customer's needs and wants.
Research and preparation
Sales presentation
Closing
Follow-up
The step of the sales process when the salesperson answers customer questions is:
closing
follow-up
handling objections
research and preparation
The step of the sales process where the customer is asked for the sale is:
follow-up
sales presentation
closing
handling objections
The step of the sales process when the salesperson reaches back out to the customer to make sure they are satisfied with their purchase is:
follow-up
closing
approach and needs assessment
research and preparation
The process of a salesperson contacting individuals who have not previously known about or shown interest in a product or service is:
suggestive selling
cold calling
closing
follow-up
A technique where salespeople ask customers if they would like to purchase additional, complementary products or services is:
referrals
suggestive selling
closing
cold calling
Complete the outline.
Additional Methods Used to Ensure Successful Sales Efforts
i. Rapport
ii. (a)
iii. Mirroring
iv. Reciprocity
A close and harmonious relationship is:
rapport
affinity
mirroring
reciprocity
A personal or emotional connection between a customer and a business is:
mirroring
affinity
reciprocity
rapport
The idea of customers wanting to be like people who are similar to them is:
affinity
mirroring
reciprocity
rapport
Giving someone something so they feel compelled to give something back in return is:
affinity
mirroring
reciprocity
rapport
