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WorksheetsSales I - Unit 2.00 Review
Total questions: 12
Worksheet time: 6mins
Which of the following is an example of a product being sold directly to the user for ultimate consumption:
A perfume maker sells perfume to a boutique to sell to its customers.
A person sells bouquets of roses on the side of the road.
Two retail stores are striving to offer products for the lowest prices and best values in town. What role of selling in our economy does this illustrate?
Promotes competition
Adds utility
If a customer expects something because his/her friend received it, the customer’s expectation is influenced by?
past experience
individual needs
word-of-mouth information
Which of the following skills can an employee use to uncover the hidden reason for a customer’s complaint:
Accounting
Questioning
Selling
Which of the following is a true statement regarding customer complaints:
The best companies do not receive customer complaints.
Almost all customer complaints involve the product.
Customer complaints can benefit employees and businesses.
After restating a customer’s complaint, the employee should?
take action.
investigate the problem.
listen to the customer.
thank the customer for the complaint.
Individuals who are planning a career in selling should understand that?
there is no single, correct selling process.
the selling process is quite simple.
there is one correct selling process.
Adam is a financial manager, and he’s looking for potential customers who might be interested in investing in a certain hedge fund. He is in the process of?
qualifying sales leads.
generating sales leads.
Closing the sale usually includes handling customers’ concerns about the product, which are known as customer?
excuses
reactions
resistance
objections
Brand promise connects to customers on a(n) __________ level.
intellectual
emotional
social
logical
When a customer sees a news story on television about a certain company or brand, it’s an example of a(n)?
brand promise
touch point
advertisement
slogan
A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of?
corporate culture
brand personality
brand promise
business environment
