Who does marketing?

It assumes that the consumers prefer products with the best quality, performances and features.

It amplifies an organizations cause, solicits donations and attract supporters.

Framework for analyzing the business environment and organization capabilities.

Efforts are concentrated on relatively small but profitable market.

Refers to the government actions that affect business decisions.

Used in strategy formulation using the company strengths, weaknesses, opportunities and threats.

Road map for day to day activities.

Long term plan by top management

Are your representatives personable, welcoming and helpful?

Helping customer through collective knowledge base (FAQS)

Condenses the most relevant problems and opportunities

Includes customer’s changing values, preferences and customs that affect marketing and management practices.

Includes all internal and external factors that impact the marketing efforts

The act of providing assistance and guidance to customers before, during and after purchase.

Customers perceived worth of products compared to the potential substitutes.

Estimating the costs and applying the mark up

The feeling of regret that customers get when the cost of a product is not worth the benefits.

It is when the company regularly contacts its customers for feedback to help improve performance.

Is building long term relationship with customers.

A collection of guiding principles and essential beliefs.

Are sources of vision, mission and clarity.

It guides companies in creating value for their customers and building strong customer relationships. The process aims to capture value from customers in return.

Are fundamental philosophies and ideas used by companies to approach the market place. It consists of assumptions that affect how marketing strategies are designed and implemented to achieve outlined goals.

Assumes that customers want affordable and available products.

The whole company and all of its department are oriented toward profitable customer satisfaction.

It uses celebrities or famous people to promote a product.

Explains the company’s purpose and primary goals.

The process of drawing in new customers or clients.

Quantifiable measures to track performance and progress against a specific objective.

It is to create, maintain and strengthen connections to give long term value and measure its success through providing long term customer satisfaction.

It is when a sales person approaches a customer to sell the product or service.

It is when the company continuously interacts with its customers to improve overall performances.

It is when a salesperson contacts customer after sales to customer that the customer is satisfied or has encountered any problems.

Establishing communication channels for customers to voice out their concerns.

Committed in obtaining the customer’s trust. Transparent and accurate in providing information.

Develop the right product that addresses the needs of the target market.

The perception of customers that they received fair value for the amount they paid.

When the customers frequently purchase a trusted brand.

How customer’s view a company’s entire personality. It incorporates the entire experience of customers.

Draw in and repels clients. It is related to the capacity of the company to cover the cost of production.

Collect data to learn what is essential to your customers and how you might assist them.

Sets the price depending on how much the competitor is charging.

The Brand’s promise, particularly the mix of benefits or values that satisfies the customers needs.

Methods to engage customers and manage profitable relationships.

Methods or tactics and technology used to manage and analyze the client interactions and data.

The role of CRM: it allows interaction and engagement to deliver superior customer value.

The role of CRM: Tracks customer data to strategize how to exceed customer expectations.

Technique in obtaining new clients or customers. The role of CRM: generating leads and assisting in the buyer’s journey.

Prompt and helpful responses motivate customers. Free trials and products create leads.

Spectacular events are remembered as part of brand experience.

Enterprises wait for a consumer to raise a question or an issue.

Predicting the client’s problems and addressing them before they even happen.

Can your consumer contact you through a channel of their choice?

How long will customer wait for their concerns to resolved?

Are your reports concise, clear and helpful?

Are your customer aware of your actions?

How well you able to fix your customer difficulties?

How well do you know your products to handle consumer concerns and complaints.

How far can you go to provide support and help your customers.

It is a long term plan, examines the micro and macro environment, SWOT and PEST analysis.

It is a short term plan, describe the tactics to achieve the strategic plan and it breaks down the strategic goals into actionable objectives.

Seeks to achieve superior product attributes and features that are different from industry competitors.

A strategy primarily for achieving low-cost leadership among industry competitors.

Gaining ownership or increased control over supplies.

Gaining ownership or increased control over distribution of retailers.

Involves the improvement of current product and services or the development of new product with the purpose of increasing sales.

Introducing new related products or services.

Involves introducing new but unrelated products or services.

Halting and reversing declining sales and profits through cost and asset reduction.

Selling off assets to repay creditors and dissolve a business.

Refers to the actions a company undertake in order to execute an organization’s strategy. It also refers to a detailed action program.

Affects the company’s ability to serve its customers. Relationship with customer departments, suppliers, marketing intermediaries, competitors and customers.

Top Management, finance research and development, purchasing operations, human resources and accounting.

Directly affect marketing and important link in the overall customer value delivery system

Middlemen between a firm and its customers. Help the company promote, sell and market planning.

Consumer demands is fundamental to market planning.

Other businesses offering the same product or service. Wants a strategic advantage and position.

Forces that shapes opportunities and poses threats to the success of the company.

Concerns the natural resources needed as production inputs by the company.

Involves using various types of gadgets and advanced technology.

Includes Gender, age, generations, groups, education level, income, family members etc.

Factors that influence consumer purchasing poor and spending patterns.

Used to analyze the organizations internal and extern situations.

Analyzes the external macro environment that affects all companies.

Condenses the most relevant problems and opportunities. Assesses how well thefirm is equipped to dealing with them.

You should still strive to reply to all consumer feedback as many as feasible.

Persuading consumer to buy an upgraded or a more expensive version of a product or service.

Encouraging customers to spend more by recommending a product related to the one they purchased.

Providing positive customer value, consistently exceed customer expectation, leads to customer retention and loyalty.

Coordinated effort to bring a product to the market. It outlines the messaging to effectively convince to adopt the new product.

Deciding how the market sees, thinks or feels about the product or services compared to competing ones. It affects all aspects of branding, it affects how people communicate the brand.

It is letting people search through online search engines.

It comprises visual and written communication like blog posts, videos to raise awareness among consumers.

Businesses update their directory list of consumers to receive updated and promotions about the brand.

It is an advertising activity that promotes products and services via mobile devices, such as tablets and smartphones.

It manages and studies metrics data to determine the return investment of different marketing efforts.

It is a social and managerial process by which individuals or groups obtain what they needs and wants through exchanging products and values with others.

Purchasing Products that the organization has never purchased before or has not purchased for a long time.

Organizational a precisely exact specifications of products peviously purchased

Buying with some changes in the required specifications. May chang due to changes in supplier , end supplier, contact and new decision in business operations.

The consumer made a choice after evaluating all available options

The consumer will evaluate the product after purchase (whether it satisfies his/her needs)

Industrial products that become a part of the business customer's product through further processing or components.

Industrial products that do not enter or are used in the finished products. Firms in their other business operations need these to function effectively.

Not the final consumers of products. Business to business (B2B): TRANSACTION BETWEEN FIRMS AND BUSINESS CUSTOMERS

Alot of considerations before arriving at a purchase decision.

Relatively quick decisions based on price and convenience

Alot of brand switching takes place

Sticking with the brands they were used to

Those who start the buying process

Those who use the product. Those who either have say in the buying process or not.

Those who affect the purchase decision by convincing individuals that the product is needed.

Those who are empowered to make purchase decision.

those who have the money to give for the product

Consists of people who buy products and services for their own consumption and not for resale.

Cultural Factors are;

Social Factors are;

purchase more frequently, inexpensively and do not require much effort and evaluation.

Example for this is buying clothing, gadgets, shoes, accessories, furnitures and fixtures and appliances.

Purchased less frequently, relatively more expensive and require some amount of information search and evaluation before purchasing.

More difficukt for consumers to acquire. More expensive that consumers are willing to spend more and would willing to travel distances to obtain these goods.

These are commonly marketed goods by high skilled salespeople.

Examples of these are; Sugar, Milk, toothpase, soap and hair brush.

Examples of these are Specific Brand of fancy products, luxury cars, professional photographic equipment and high-fashion clothing.

Purchase for EXTRAORDINARY REASONS. Consumers seldom actively look for these goods.

The activity to increase customer loyalty by providing membership cards, buyer club rewards etc.

When customers are more connected with the brand, they associate with it.

The decisions related to the marketing mix ultimately influence customers to purchase a companys products or avail of its services