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Fashion Merchandising Unit 3 Study Guide

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

Predicting fashion trends is:

a)

Forecasting

b)

Merchandising

c)

Producing

d)

Retailing

2.

Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?

a)

Loyalty program

b)

Customer service

c)

Information system

d)

Employee discount

3.

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?

a)

Color services

b)

Comparison shopping

c)

Marketing research

d)

Sales records

4.

Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?

a)

Color services

b)

Comparison shopping

c)

Marketing research

d)

Sales records

5.

Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?

a)

Website

b)

Loyalty program

c)

Social media

d)

Online shopping

6.

When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

a)

Point-of-sale system

b)

Universal product code

c)

Mobile apps

d)

Click stream data

7.

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

a)

Color services

b)

Comparison shopping

c)

Marketing research

d)

Sales records

8.

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

a)

Customer profiling

b)

Forecasting

c)

Market segmentation

d)

Test marketing

9.

A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?

a)

Textile

b)

Color

c)

Design

d)

Print

10.

Which role uses fashion forecasting in the retail environment?

a)

Customers

b)

Manufacturers

c)

Editors

d)

Merchandisers

11.

Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:

a)

Loyalty program

b)

Personal shopper

c)

Website

d)

Magazine advertisement

12.

A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?

a)

Clienteling

b)

Cloud computing

c)

Geotracking

d)

Social media

13.

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:

a)

Forecasting

b)

Consumer research

c)

Fashion shopping

d)

Sales research

14.

The overall form or outline of an outfit or clothing style is the:

a)

Silhouette

b)

Style

c)

Texture

d)

Trimmings

15.

The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, YouTube, Facebook, and Pinterest. North Face is using:

a)

Loyalty program

b)

Click stream data

c)

Social media

d)

Clienteling

16.

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?

a)

Fibers

b)

Economic conditions

c)

Trends

d)

Designers

17.

Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?

a)

Clienteling

b)

Cloud computing

c)

Geotracking

d)

Social media

18.

A fashion forecasting company provides which service?

a)

Trains sales associates

b)

Provides merchandise

c)

Creates advertisements

d)

Predicts upcoming trends

19.

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?

a)

Computer Aided Design (CAD)

b)

Universal Product Code (UPC)

c)

Stock Keeping Unit (SKU)

d)

Small Business Association (SBA)

20.

If DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?

a)

Magazine advertisement

b)

Social media

c)

Click stream data

d)

Universal Product Code

21.

Amy’s Boutique connects with her loyal customers using which free advertising tool?

a)

Newspaper advertising

b)

Social media

c)

Personal shopper

d)

Internet