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WorksheetsFashion Merchandising Unit 3 Study Guide
Total questions: 21
Worksheet time: 11mins
Predicting fashion trends is:
Forecasting
Merchandising
Producing
Retailing
Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
Loyalty program
Customer service
Information system
Employee discount
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
Color services
Comparison shopping
Marketing research
Sales records
Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
Color services
Comparison shopping
Marketing research
Sales records
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
Website
Loyalty program
Social media
Online shopping
When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
Point-of-sale system
Universal product code
Mobile apps
Click stream data
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
Color services
Comparison shopping
Marketing research
Sales records
Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
Customer profiling
Forecasting
Market segmentation
Test marketing
A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
Textile
Color
Design
Which role uses fashion forecasting in the retail environment?
Customers
Manufacturers
Editors
Merchandisers
Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:
Loyalty program
Personal shopper
Website
Magazine advertisement
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
Clienteling
Cloud computing
Geotracking
Social media
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
Forecasting
Consumer research
Fashion shopping
Sales research
The overall form or outline of an outfit or clothing style is the:
Silhouette
Style
Texture
Trimmings
The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, YouTube, Facebook, and Pinterest. North Face is using:
Loyalty program
Click stream data
Social media
Clienteling
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
Fibers
Economic conditions
Trends
Designers
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
Clienteling
Cloud computing
Geotracking
Social media
A fashion forecasting company provides which service?
Trains sales associates
Provides merchandise
Creates advertisements
Predicts upcoming trends
The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
Computer Aided Design (CAD)
Universal Product Code (UPC)
Stock Keeping Unit (SKU)
Small Business Association (SBA)
If DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?
Magazine advertisement
Social media
Click stream data
Universal Product Code
Amy’s Boutique connects with her loyal customers using which free advertising tool?
Newspaper advertising
Social media
Personal shopper
Internet
