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Sales & Marketing Technical Quiz

Total questions: 17

Worksheet time: 3mins

Name
Class
Date
1.
1. Packaging can be used to:
a)

Attract customer attention

b)

Preserve the produce to ensure quality

c)

Communicate product benefits

d)

All of the above

2.
2. The sales strategy which enables a retailer to seamlessly sell from both online as well as offline retail is known as:
a)

Online – Offline sales

b)

Multi store sales

c)

Coordinate sales

d)

Omni channel sales

3.
3. Which of the following objectives is concerned in Strategic Marketing Planning:
a)

Over-all long term organizational growth

b)

Identifying strengths & weaknesses of marketing department

c)

Day to day performance & results

d)

None of the above

4.
4. ___________ is one of the components of integrated marketing communication:
a)

Recruitment of employees

b)

Downsizing

c)

Sales Promotion

d)

None of the above

5.
5. Which analysis compares the brand potential in the market?
a)

Environment analysis

b)

Business analysis

c)

SWOT analysis

d)

None of the above

6.

6. ___________ is a distinct type of item for sale, purchased, or tracked in inventory, and all attributes associated with the item type that distinguish it from other item types.

a)

SBU

b)

SKU

c)

Order tracking

d)

Multi-Location

7.
7. A factor that does not influence price is:
a)

The cost of production

b)

The cost of the item 10 years ago

c)

The competitive environment

d)

Whether it is a new or existing product to the market

8.
8. _________ finds out information about the target audience of the company as well as the competitors.
a)

Market leader

b)

Market research

c)

Competitors

d)

Salesman

9.
9. All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as:
a)

Marketing mix

b)

The complete package

c)

Total product concept

d)

Core product

10.
10. How to create a good customer Experience?
a)

Greeting

b)

Open questions

c)

Add on

d)

Close the sales & invite back

e)

All of the above

11.

11. ________ deals with the specification of the actual goods or services and how it relates to the target customer.

a)

Planning aspect

b)

Promotion aspect

c)

Place aspect

d)

Product aspect

e)

Price aspect

12.
12. Which element of the marketing mix is a source of revenue for the business?
a)

Product

b)

Place

c)

Promotion

d)

Price

13.
13. What marketing media is the most popular trend currently?
a)

Print Media

b)

Multi-level

c)

Social media

d)

Advertising media

14.
14. How to increase the sales?
a)

Add on sales & upselling

b)

Cross selling & upselling

c)

Add on sales & cross selling

d)

All of the above

15.
15. In retail terminology, what do you mean by ‘OPTION’?
a)

Article + Color

b)

Article + Color + Size

c)

Unique Article

16.
16. How do you calculate inventory turnover?
a)

Is it number of times inventory rotated in a year

b)

Is it no. of days inventory is held in WH

c)

Is it total qty sales in a season

17.
17. What is price elasticity of demand?
a)

Measurement of change in relation to change in its cost

b)

Measurement of change in relation to change in demand

c)

Measurement of the change in relation to the change in its price

d)

Measurement of the change in relation to a change in its supply