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Worksheets

Persuasive techniques Terms

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

Bandwagon

a)

Grace. Space. Pace.

b)

Connecting People.

c)

Built for the road ahead.

d)

Live richly.

2.

Why pay more?

a)

Word choice

b)

Exaggeration

c)

Rhetorical Questions

d)

Snob Appeal

3.

Get more out of Now.

a)

Urgency/ Call to Action

b)

Fear

c)

Plain Folks appeal

d)

Name-Calling

4.

Live richly

a)

Word Choice

b)

Snob Appeal

c)

Scientific Approach

d)

Name-Calling

5.

Exaggeration

a)

An anti-wrinkle cream promise to take off 10 years in 1 night

b)

Celebrities with beautiful complexions

c)

A handsome man promotes using a Gillette razor

d)

Commercial shows a crystal bowl as a cat is called to a Fancy Feast dinner

6.

Buy one, get one 1/2 off

a)

Sex appeal/ Beautiful people

b)

Something for nothing

c)

Transfer

d)

Snob Appeal

7.

Endorsements/ Testimonials

a)

Celebrities with beautiful complexions

b)

Get more out of now.

c)

Grace. Space. Pace.

d)

Science for a better life.

8.

Card Stacking

a)

Green Energy Add

b)

Connecting People.

c)

Share moments. Share life.

d)

The happiest place on earth

9.

Fear

a)

Celebrities with beautiful complexions

b)

“This is your brain (image of an egg). This is your brain on drugs (image of the egg being cracked into a hot frying pan.)”

c)

Country Time lemonade sells itself as simple and therefore valuable – a return to the “good old days” when plain folks and simple ways were important

d)

“Head On – apply directly to the forehead. Head On – apply directly to the forehead. Head On – apply directly to the forehead.”

10.

Plain Folks appeal

a)

Commercial shows a crystal bowl as a cat is called to a Fancy Feast dinner

b)

A handsome man promotes using a Gillette razor

c)

A handsome man promotes using a Gillette razor

d)

Country Time lemonade sells itself as simple and therefore valuable – a return to the “good old days” when plain folks and simple ways were important

11.

Transfer

a)

A chair is ergonomically designed to fit the contours of your body

Any of those “shape up” sneakers

b)

“Order now! Supplies are limited! Everything must go!”

c)

A tire dealer places red, white and blue banners throughout his store, or a political activist closes his speech with a prayer

d)

A newspaper uses a large picture of a smiling spokesperson for an organization that it favors or a less attractive or smaller picture of a person speaking on behalf of a position they do not support

12.

A chair is ergonomically designed to fit the contours of your body

Any of those “shape up” sneakers

a)

Transfer

b)

Repetition

c)

Something for nothing

d)

Scientific Approach

13.

A handsome man promotes using a Gillette razor

a)

Selective Connotation / Word Choice

b)

Snob Appeal

c)

Sex Appeal / Beautiful People

d)

Something for Nothing

14.

Repetition

a)

“Head On – apply directly to the forehead. Head On – apply directly to the forehead. Head On – apply directly to the forehead.”

b)

“This is your brain (image of an egg). This is your brain on drugs (image of the egg being cracked into a hot frying pan.)”

c)

“Order now! Supplies are limited! Everything must go!”

d)

Buy one, get one ½ off

15.

The assignment was asinine vs. The assignment was irksome.

a)

Something for Nothing

b)

Selective Connotation / Word Choice

c)

Exaggeration

d)

Fear

16.

The phrase "we are experiencing heavy causality's to describe people dying from cancer.

a)

Euphemisms

b)

Fear

c)

Glittering Generalities

d)

Plain Folks Appeal

17.

Glittering Generalities

a)

Celebrities with Beautiful Complexion

b)

Political Adds

c)

Buy one, get one ½ off

d)

Commercial shows a crystal bowl as a cat is called to a Fancy Feast dinner