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Worksheets4.04 Celebrity Endorsement
Total questions: 18
Worksheet time: 5mins
This Shrek Happy Meal was created to help advertise Mcdonald's AND the 4th Shrek movie: Shrek Forever After. This is an example of:
Cross-promotion
Celebrity endorsement
Sales
Agency
Matthew Industries pays Kevin Durant to post an IG picture wearing the company's new t-shirt design and appear in a commercial for their new hoodies. KD has been hired as a:
celebrity endorser
actor
manufacturer
salesperson
Which is an example of a celebrity endorser?
Mr. Folk showing up on Morning Announcements
Luke showing off his new Balenciaga slides
Brody (an App State Student) posing for an ad in the freshman paper
Elon Musk promoting Park Road Soda Shoppe's new flavor
Why would a business pay college/high school sports teams to wear a certain manufacturer's clothing?
to influence other students to wear the products
to make positive statements
to give testimonials
to serve as a spokesperson
Lebron James was hired to use a hair-growth product to fix his hairline. He was paid to use the product and discuss its effectiveness during a lengthy infomercial. LBJ is giving a:
testimonial
fact
speech
haircut
Which is an example of a celebrity promoting a service?
Mike Tyson in an ad for boxing gloves
Jennifer Lawrence recommending a Peloton bike
Kevin Hart wearing Jordans to the grocery store
Patrick Mahomes endorsing an insurance company
Bryce Young (an NFL QB) would be most effective promoting products related to:
Growing really tall
Football
Cooking
Surfing
What is the best part about having Shai Gilgeous-Alexander (best current NBA player) endorse your products?
He works for free
You get to meet SGA
He attracts attention
He is always available or you
How could Logan Paul have a negative effect on a product that he endorses?
Does something dumb, illegal, and inappropriate
Appears in other ads and videos
Loses his next boxing match after a good fight
He retires from boxing
Beyonce was so amazing that no one noticed the AP watch she had on her wrist. This is an example of celebrities _________ the product.
overshadowing
ignoring
not using
losing
Celebrity endorsers are usually _______ to hire.
extremely expensive
illegal
super cheap
easy
Endorsements are a form of ____________.
advertising (promotion)
pricing
products
placement
Can Cameron hire Post Malone to promote his new cologne if Posty has never used or seen the product?
No
Yes
Tom Brady tried my new pasta company and said, "That was really not good at all. I'm glad I tried a small bite and didn't die."
I quote TB12 on my website: "That was really... good. I'm glad I tried a... bite."
This is an example of the illegal promotion activity known as:
Rewording statements
Using exact quotes
Reprinting advertisements
Using images
Which is NOT illegal according to the FTC?
Summarizing and rewording celebrities' opinions
Continuing to run ads after a celebrity stops wearing your product
Stating LaMelo Ball prefers Spalding basketballs without trying others
Kevin Hart stating Nike shorts are the BEST ever
Which of the following is an example of a celebrity endorser:
A publicist writing advertising copy
A college student posing for a print ad
A well-known person promoting a product
A business owner appearing in a commercial
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
interview.
personal observation.
testimonial.
sales presentation.
Serena Williams appearing in this ad for Nike while holding a Wilson tennis racquet is an example of:
public relations.
cross-promotion.
team-building.
personal selling.
