Worksheets1.4 Topic Recap
Total questions: 43
Worksheet time: 51mins
A franchisor offers lots of training to the new franchisee
True
False
A franchisor pays for advertising and marketing materials
True
False
Refers to the number of people who pass a retail location during a given period of time.
Passage
footfall
Movement
Patronage
Which of the following is likely to be the main factor influencing the location of a small barber shop? Proximity to:
Customers
Labor
Raw materials
Competitors
The rise of the internet has meant that many businesses costs are:
Lower as there is more need for expensive retail premises
Higher as there is more need for expensive retail premises
Higher as there is less need for expensive retail premises
Lower as there is less need for expensive retail premises
Online businesses locate in less expensive and more remote locations because:
They need to be close to the competition
They do not need to be close to the market
They need to be close to raw materials
Costs do not matter in online business
Which two of the following businesses are most likely to locate close to their competitors? Select two answers:
Garden center
Gas station
Dry cleaners
Restaurant
Clothing store
Which of the following is not part of the design mix?
Price
Aesthetics
Economic Manufacture
Function
A designer pair of jeans is most likely to focus on
function
aesthetics
economic manufacture
Which part of the product life cycle is when sales are high but not increasing
Introduction
Growth
Maturity
Decline
Kellogg's making well-known cereals into cereal bars is an example of
an extension strategy
an expansion strategy
a development strategy
A mass market product such as Walkers Crisps will use which pricing strategy?
High margin, low volume
High volume, low margin
High volume, high margin
Low margin, low volume
A business selling new flavours of soft drinks is likely to do what to their pricing at the introduction phase of the life cycle?
Raise prices
Cut prices
Keep prices the same
A business selling a new treatment for cancer is likely to do what to their prices when they first launch?
Cut prices
Raise prices
Nothing
Giving your product a distinctive identity is known as..
marketing
selling
branding
To make your customers aware that your product exists is...
Tricking
Selling
Promoting
Telling
Cheap, fast and can advertise on a large scale, attracting over-seas customers.
Webistes
Leaflets
Newspaper
Social Media adverts
the choice of promotional method used by a company will depend on...
the budget they have to spend
Their customer profile
The other methods they use
All of these
An example of which advertising method?
Social media
Sponsorship
VLog
SMS
An example of which advertising method?
Leaflets / Flyers
Billboard
Social Media
Website
Which advertising methods would be most effective with a teenage customer profile?
Social media
Websites
Newspapers
SMS texts
