"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

"If you’re still unsure, please consider that my advanced degree and field work speak for themselves."

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

"Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

"The data is perfectly clear: this investment has consistently turned a profit year-over year, even in spite of market declines in other areas.

"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy."

"He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him."

Which rhetorical appeal does the print ad use?

Which rhetorical appeal does the print ad use?

Which rhetorical appeals does the print ad use?

"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

"Spare parts for humans are not as original as those for cars. Don't Drink and Drive!"

Which rhetorical technique is being used in this advertisement?