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Design: Practice for Second Term

Total questions: 11

Worksheet time: 20mins

Name
Class
Date
1.
  1. What is the purpose of a design brief?

a)
  1. a) To persuade others to support or invest in a product, idea, or project.

b)
  1. b) To outline the unique properties or benefits of a product/service.

c)
  1. c) To define the target audience for a product, service, or message.

d)
  1. d) To establish measurable indicators for project success.

2.

Which of the following is NOT an appropiate conclusion?

a)
  1. In summary, the research highlights the importance of sustainability practices in long-term.

b)
  1. To conclude, the implementation of these strategies will enhance customer satisfaction.

c)
  1. To sum up, the project has demonstrated significant improvement.

d)
  1. Finally, that's all I have to say about that.

3.
  1. When starting a pitch, what information should you include?

a)
  1. a) Your name and the name of the company/project you are working on.

b)
  1. b) A detailed explanation of the project's success criteria.

c)
  1. c) An overview of the target audience's preferences.

d)
  1. d) A comprehensive analysis of market trends.

4.
  1. What should the success criteria be like?

a)
  1. a) Ambiguous, subjective, and open to many interpretations.

b)
  1. b) Clear, objective, and easily measurable.

c)
  1. c) Open-ended, without any specific goals.

d)
  1. d) Based solely on personal opinions and preferences.

5.

Criterion B is focused on the (a)   of a solution.

6.
  1. What is the target audience?

a)
  1. a) The persuasive presentation used to convince others to invest in a project.

b)
  1. b) The goals and objectives set for a project or proposal.

c)
  1. c) The unique properties or benefits of a product or service.

d)
  1. d) A specific group of individuals that a product, service, or message is intended to reach.

7.
  1. What is the purpose of the value proposition?

a)
  1. a) To define the target audience for a product, service, or message.

b)
  1. b) To establish measurable indicators for project success.

c)
  1. c) To outline the unique properties or benefits of a product/service.

d)
  1. d) To persuade others to support or invest in a product, idea, or project.

8.

Which is not a data collection method?

a)

Focus Groups

b)

Questionnaries

c)

Brainstorming

d)

Experiments

e)

Interviews

9.

In the next background, draw a group of people brainstorming ideas for a sustainable fashion product

10.

Criterion D is focused on the evaluation of the (a)   of the product?

11.

Elaborate two campaign ideas for a new interactive science museum in the city.

4 lines