Advertising online to customers who have interacted with the owned media before

Advertising on social media

Sending marketing emails to potential customers

Advertising online through animated images

Advertising on partner media

Selling products online through social media

Sending marketing emails to a customer list

Advertising online through Google AdWords

To track website traffic

To optimize search engine rankings

To measure the effectiveness of marketing campaigns

To analyze social media engagement

Personalization

Platform

Partnership

Personal Branding

The consumer is reactive and waits for brands to approach them with marketing messages.

Inbound marketing focuses solely on traditional advertising channels like TV and radio.

Inbound marketing refers to the process of selling products directly to consumers through telemarketing.

The consumer is proactive in seeking out information for their needs, and interactions with brands are attracted through content, search, and social media marketing.

Strategy, Sales, Service, Satisfaction, Success

Sort, Set in order, Shine, Standardize, Sustain

Scope, Schedule, Support, System, Satisfaction

Sell, Serve, Speak, Save costs, Sizzle

Clicks Per Action

Customer Profit Analysis

Cost Per Action

Certified Public Accountants

The main headline of a webpage

A compelling image in an advertisement

A button or link prompting a specific action

The description of a product or service

To increase website traffic

To improve search engine rankings

To attract new potential customers

To enhance social media engagement