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WorksheetsCase Study Dettol Co created with mom Case study Mcq
Total questions: 10
Worksheet time: 3mins
Why did RB India launch the 'Dettol Co-Created with Moms' range?
To increase market share in the Indian soap market
To target young, well-informed millennial mothers
To address the unmet demands of Indian mothers
All of the above
How did RB India understand the evolving needs of millennial moms?
Through in-house market research
By studying competitors
By interacting with employees
All of the above
What was the purpose of the 'mystery-reveal campaign'?
To highlight the uniqueness of the new Dettol range
To gain traction from Indian mothers
To build brand awareness
All of the above
How did RB India engage millennial mothers in the product development process?
By conducting surveys and gathering their preferences
By co-creating the products with them
By involving celebrity and influencer mothers
All of the above
What was the result of RB India's marketing campaign?
Over 30,000 mothers participated in the voting process
The campaign generated millions of conversations
The mystery-reveal campaign reached millions of people
All of the above
What is one benefit of co-creation with consumers?
Increased product sales
Better understanding of market trends
Higher consumer satisfaction
All of the above
What are the steps involved in developing effective communications?
Identify the target audience
Determine communication objectives
Design the communications
All of the above
Which communication objective did the 'mystery-reveal campaign' meet?
Establish need for category
Build brand awareness
Build brand attitude
Influence brand purchase intention
What was the target audience for RB India's communications campaign?
Well-off millennial mothers
Baby-boomer mothers
Generation X mothers
All mothers in India
How did RB India enable consumers to assess the brand's ability to address their needs?
By proving that the new products were free from harsh ingredients
By providing a surprise element in the marketing campaign
By involving celebrity and influencer mothers
All of the above
