WorksheetsProduct Knowledge
Total questions: 36
Worksheet time: 19mins
What does SEM stand for?
Search Engine Marketing
Search Engine Management
Search Engagement Management
Search Engagement Marketing
Allows us to manage a client’s online presence across Google, including search & maps
Google Analytics
Google My Business
Google Search Console
Google Ads
What is it called when a display ad targets people across the internet more than one time?
SEM
Precision Targeting
Retargeting
Brand Awareness
How much is LSA?
1999
999
None of these
799
What social platforms do we use for Social Packages? (Choose 2)
TikTok
What are paid search listings on Google?
Social Ads
SEO
SEM
Website
What does LSA stand for?
Local Service Authority
Lead SEM Ads
Local Service Ads
Long-standing Ads
How much is Social Media ads?
1999
999
599
799
What is another term for Precision Targeting
Google Ads
Lead Gen
Social Ads
Display Ads
What is the goal of social media ads? (There can be multiple answers)
Leads
Brand Awareness
Increased Traffic
Phone Calls
What is the goal of a lead page?
Create leads
Brand Awareness
Organic Traffic
Phone Calls
Which package includes Website, SEM, & Display Ads?
LSA
Funnel Booster
Online Presence
Lead Page
How much is SEM/Lead Gen?
1999
999
599
799
We make regular posts for social media packages
True
False
How much is Funnel Booster?
1999
999
599
799
Image based ads that target people all over the internet
Precision Targeting
Social Ads
SEO
SEM
What are display ads for?
Retargeting
Brand Awareness
Leads
Phone Calls
LSA can be sold as a stand alone product
True
False
How are LSA's sold?
Leads per month
Cost per click
Cost per impression
Cost per conversion
Why do we not click on client's ads?
To not use all of their impressions
To increase rank
To not waste their daily clicks/spend
To not increase visiblility
How much is Online Presence?
1328
999
599
799
What product can we swapped out for another in the funnel booster?
Precision Targeting
Online Presence
SEM
Lead page
What package includes a 1 page website and SEM?
Lead Page
Lead Gen
Funnel Booster
LSA
What is/are the same thing as SEM? (Can be multiple answers)
Precision Targeting
Google Ads
Website
Lead Gen
What does SEO stand for?
Structured Engine Optimization
Search Engine Onboarding
Search Engine Opportunities
Search Engine Optimization
How much is Display Ads/PT?
1999
999
599
799
How much is E-Commerce OP?
1299
899
799
599
How many local listings come with the OP package?
90
25
40+
32
How much is an additional 10 pages on a website?
$100
$250
$10
$550
What is the average amount of time it takes to build out a website for a new client?
30 days
60 days
6 months
1 week
The client pays Google & Flypaper for SEM.
True
False
How much ad spend is included in $799 Lead Gen?
$560
$250
$799
$450
What is a pay per impression product?
Precision Targeting
Social Ads
Online Presence
SEM
What are some ways we target people with PT? (May be more than 1 answer)
Previous Purchases
Behavioral
Economic
Contextual
Geography
How much is Lead Page?
1328
999
599
799
What does DOOH stand for?
Digital Over Our Heads
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