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CIS 105 - 2.8

Total questions: 8

Worksheet time: 8mins

Name
Class
Date
1.

Technology that super-imposes content, such as images and animation on top of real world images is called:

a)

Strategic design

b)

Illustration editing

c)

Alternative imaging

d)

Augmented reality

2.

Which of the follow best describes the term below?

Anchoring

a)

ignoring the facts even though the research shows differently

b)

the tendency for an individual to rely too heavily on an initial piece of information

c)

the tendency to discard an initial piece of information

d)

changing your mind about a concept once more information is learned

e)

ranking based on previous knowledge

3.

The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics?

a)

Operational effectiveness, strategic positioning, scale, distribution channel

b)

Inventory turns, high margins, long account payable periods, brand building relationships

c)

A web site, an app, cloud-based systems, a savvy technology staff

d)

Rareness, value, imperfect imitability, non substitutability

4.

The patent system is often considered to be unfairly stacked against start-ups because:

a)

the intellectual property laws are not adequate to protect the interests of smaller firms from infringements

b)

bigger multinational firms enjoy patent protection in all countries as opposed to start-ups, which are domestic firms that do not get such protection for the most part

c)

the patent system grants patents for innovations on a differential basis, with bigger firms getting precedence over start-ups

d)

patents are granted by the patent system on an ad hoc basis wherein firms that have been in business longer get patent protection for longer periods of time

e)

the patent system grants patents for innovations on a differential basis, with bigger firms getting precedence over start-ups

5.

(a)   exist when a product or service becomes more valuable as more people use it.

6.

Which of the following is one of Porter’s five forces?

a)

Threat of new entrants

b)

Strength of intellectual property laws

c)

Purchasing power parity of consumers

d)

Total cost of ownership

e)

Availability of competitors in the market

7.

The set of activities through which a product or service is created and delivered to customers is known as a (a)  

8.

A decision situation where one party has more or better information than its counterparty is called a(n) (a)