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WorksheetsMarketing 1
Total questions: 10
Worksheet time: 8mins
Bulk advertising sent by post is known as ........... .
catalogues
cold calling
mailshots
pop-up adverts
........... is a marketing method that consists in randomly phoning prospective customers.
catalogues
cold calling
relationship management
e-mails
Customer ........... refers to the systems and processes that companies use to interact with customers.
catalogues
door- to -door
relationship management
pop-up adverts
........... selling used to work well for some products and services, such as vacuum cleaners and encyclopedias, but it has now fallen out of favour with many people.
catalogues
door- to -door
social media
e-mails
Flicking through ........... is often considered a thing of the past as most people now want to consult websites.
catalogues
door- to -door
social media
e-mails
Some people believe that ........... marketing via Youtube, Facebook and other social networking sites will soon replace print and television marketing.
text messaging
door- to -door
social media
e-mails
The ever-growing number of mobile phone users has made ........... a popular way to market to customers.
text messaging
door- to -door
word-of-mouth
pop-up adverts
........... referrals is a powerful form of marketing that costs nothing: your customers do the marketing for you.
text messaging
door- to -door
word-of-mouth
e-mails
A lot of people aren't happy to receive ........... about special promotions as they just clutter up the inbox.
text messaging
door- to -door
word-of-mouth
e-mails
Many people say they don't mind .......................... on their favourite
websites if it helps to keep them free.
catalogues
door- to -door
relationship management
pop-up adverts
