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Worksheets

English for Marketing

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

What does the 'Place' element of the marketing mix refer to?

a)

The distribution channels

b)

The actual item or service being offered

c)

The branding of the product

d)

The pricing strategy for the product

2.

Which P in The Marketing Mix are mentioned: "Bold innovation is a major part of Pepsi positioning strategy. In 2022, the company launched NitroPepsi, nitrogen carbonated cola with a smoother, creamier texture and frothy topping. Nitro Pepsi is the first cola beverage infused with nitrogen, based on a technology typically used for coffee and beer products."?

a)

Place

b)

Promotion

c)

Product

d)

Price

3.

Which Micro environment is mentioned: "They are the ones who provide inputs to business like raw materials, parts, cutting tools, equipments, etc. The quality and reliability of vendors are very essential for smooth functioning of business of any organization."?

a)

Consumers

b)

Employees

c)

Shareholders

d)

Suppliers

4.

Which Macro environment factor is mentioned: "This involves laws, government agencies, as well as the pressure groups that can influence or give constrains to various individuals or organizations in a given society."?

a)

Economic

b)

Technology

c)

Political

d)

Social

5.

Which SWOT factor is it: "Currently, there is a growing demand for clothing that looks high fashion, but don´t cost thousands of dollars for a single piece."?

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

6.

Which market segment create something new and start a new trend?

a)

Early adopters

b)

Early majority

c)

Late majority

d)

Innovators

7.

Which market segment is getting bigger as people live longer?

a)

Teenagers

b)

Silver market

c)

C-level executives

d)

LGBT+ market

8.

Which stage in consumer life cycle that consumer learn more about the company’s offerings?

a)

Awareness

b)

Consideration

c)

Purchase

d)

Retention

9.

Which factor affecting consumer behavior is mentioned: "This factor also includes social class, level of education, religious and ethnic background, sexual orientation, and people around you – family, friends, or social network"?

a)

Psychological

b)

Cultural

c)

Economic

d)

Social

10.

Which stage in Product development when marketers refine and improve a product to make it more valuable to customers?

a)

Market test

b)

Market introduction

c)

Concept development

d)

Product test

11.

What type of goods that can last for a long time?

a)

Durable goods

b)

Non-durable goods

c)

Perishable goods

d)

Consumer packaged goods

12.

In Boston consulting group matrix, which category this product belong to:
"These products are in a high growth market but do not seem to have a high share of the market"

a)

Star

b)

Cow

c)

Dog

d)

Question mark

13.

What type of logo is this?

a)

Typographic

b)

Abstract

c)

Descriptive

d)

Mascot

14.

Which product description is this: "Our products are made of glass and sealed with corks."

a)

Cereal box

b)

Drink can

c)

Wine bottle

d)

Yogurt pot

15.

Which pricing strategy where brands sell multiple goods or services as a single package for one price

a)

Premium pricing

b)

Skimming Price

c)

Penetration pricing

d)

Price Bundling

16.

Which pricing strategy where the marketers use "odd and even prices"?

a)

Captive pricing

b)

Economy pricing

c)

Premium pricing

d)

Psychological pricing

17.

Which pricing strategy is this: "Selling a camera with low price and selling films with high price."

a)

Captive pricing

b)

Price Bundling

c)

Penetration pricing

d)

Skimming price

18.

Which term is mentioned: "How much does a change in price affect consumer demand for the product or service?"

a)

Ease of comparison

b)

Monetary significance

c)

Price sensitivity

d)

Alternative solutions

19.

Which term is mentioned: "A business that has bought the right to sell the products and services of another company"?

a)

Franchisee

b)

Middleman

c)

Distribution channel

d)

Intermediary

20.

What kind of product is this: "something additional like savings, a free sample or a competition advertised on the standard packaging of a product, usually accompanied with a marketing campaign."

a)

Off the shelf

b)

Corporate gift

c)

On pack offer

d)

Freebie

21.

What type of discount offer is this: "A fixed percentage offered to a distributor."

a)

Bulk discount

b)

Promotional discount

c)

Professional discount

d)

Trade discount

22.

Which stage in telemarketing is this: "Send prospects information, or call back at a specific future date."

a)

Identify the database

b)

Lead generation

c)

Lead conversion

d)

Follow-up

23.

Which type of selling is this: "Individual clients or customers buy from a shop or an online store" ?

a)

B2B

b)

B2C

c)

C2C

d)

B2B2C

24.

_____ is selling to customers face-to-face in which sales reps can customize sales messages to customers' needs.

a)

Personal selling

b)

Impersonal selling

c)

Prospecting

d)

Presenting

25.

What kind of stores this: "Very large stores that sells groceries, clothes, and many other products."?

a)

Chain-stores

b)

Mail-order stores

c)

Outlet stores

d)

Hypermarkets

26.

Products in which quadrant of the Boston Matrix are considered to have the potential to become 'Cash Cows' as the market matures?

a)

Dogs

b)

Stars

c)

Question Marks

d)

Cash Cows

27.

Which segmentation approach focuses on the personality traits, values, and lifestyle of consumers?

a)

Demographic segmentation

b)

Geographic segmentation

c)

Psychographic segmentation

d)

Behavioral segmentation

28.

What do climate, weather, and environmental regulations fall under in PESTLE analysis?

a)

Technological

b)

Political

c)

Legal

d)

Environmental

29.

A company’s strong brand reputation would be classified under which element of SWOT analysis?

a)

Opportunities

b)

Strengths

c)

Weaknesses

d)

Threats

30.

Which need in Maslow's Hierarchy is characterized by realizing personal potential, self-fulfillment, and seeking personal growth?

a)

Safety Needs

b)

Social Needs

c)

Esteem Needs

d)

Self-Actualization Needs

31.

Which stage of new product development involves creating a prototype of the product?

a)

Idea Generation

b)

Concept Development and Testing

c)

Market Testing

d)

Product Development

32.

_____ is a group of products that are homogeneous or generally considered as substitutes for each other

a)

Product line

b)

Product type

c)

Product class

d)

Product model

33.

Which stage of the product life cycle is characterized by a slowdown in sales growth as the product reaches its peak?

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

34.

A _____ logo design is a logo that includes textual or visual design elements that clearly communicate the type of product or service a brand is marketing

a)

Typographic

b)

Abstract

c)

Logotype

d)

Descriptive

35.

What branding strategy is it? "...very basic packaging and labels, and lower prices."

a)

Generic brand

b)

Family brand

c)

Individual brand

d)

Store brand

36.

Our machine wraps aluminum foil. The packets are then wrapped in a cellophane. The packet has a tear opening.

a)

Blister pack

b)

Nozzle

c)

Drink can

d)

Chewing gum

37.

Which pricing strategy might be used when a company wants to create a perception of high quality and exclusivity?

a)

Psychological pricing

b)

Premium pricing

c)

Cost-plus pricing

d)

Penetration pricing

38.

_____ is an approach where the manufacturer controls all aspects of distribution and no middlemen are involved

a)

Indirect distribution

b)

Direct distribution

c)

Service provider

d)

Franchise

39.

The essence of what makes a brand unique, superior, special, differentiated, valuable, and successful

a)

Off the shelf

b)

Promotional item

c)

Core brand

d)

Spin-off

40.

_____ is a method of marketing in situations where the client first gets in touch with the company.

a)

Outbound telemarketing

b)

Inbound telemarketing

c)

Lead generation

d)

Lead conversion