WorksheetsEnglish for Marketing
Total questions: 40
Worksheet time: 20mins
What does the 'Place' element of the marketing mix refer to?
The distribution channels
The actual item or service being offered
The branding of the product
The pricing strategy for the product
Which P in The Marketing Mix are mentioned: "Bold innovation is a major part of Pepsi positioning strategy. In 2022, the company launched NitroPepsi, nitrogen carbonated cola with a smoother, creamier texture and frothy topping. Nitro Pepsi is the first cola beverage infused with nitrogen, based on a technology typically used for coffee and beer products."?
Place
Promotion
Product
Price
Which Micro environment is mentioned: "They are the ones who provide inputs to business like raw materials, parts, cutting tools, equipments, etc. The quality and reliability of vendors are very essential for smooth functioning of business of any organization."?
Consumers
Employees
Shareholders
Suppliers
Which Macro environment factor is mentioned: "This involves laws, government agencies, as well as the pressure groups that can influence or give constrains to various individuals or organizations in a given society."?
Economic
Technology
Political
Social
Which SWOT factor is it: "Currently, there is a growing demand for clothing that looks high fashion, but don´t cost thousands of dollars for a single piece."?
Strengths
Weaknesses
Opportunities
Threats
Which market segment create something new and start a new trend?
Early adopters
Early majority
Late majority
Innovators
Which market segment is getting bigger as people live longer?
Teenagers
Silver market
C-level executives
LGBT+ market
Which stage in consumer life cycle that consumer learn more about the company’s offerings?
Awareness
Consideration
Purchase
Retention
Which factor affecting consumer behavior is mentioned: "This factor also includes social class, level of education, religious and ethnic background, sexual orientation, and people around you – family, friends, or social network"?
Psychological
Cultural
Economic
Social
Which stage in Product development when marketers refine and improve a product to make it more valuable to customers?
Market test
Market introduction
Concept development
Product test
What type of goods that can last for a long time?
Durable goods
Non-durable goods
Perishable goods
Consumer packaged goods
In Boston consulting group matrix, which category this product belong to:
"These products are in a high growth market but do not seem to have a high share of the market"
Star
Cow
Dog
Question mark
What type of logo is this?
Typographic
Abstract
Descriptive
Mascot
Which product description is this: "Our products are made of glass and sealed with corks."
Cereal box
Drink can
Wine bottle
Yogurt pot
Which pricing strategy where brands sell multiple goods or services as a single package for one price
Premium pricing
Skimming Price
Penetration pricing
Price Bundling
Which pricing strategy where the marketers use "odd and even prices"?
Captive pricing
Economy pricing
Premium pricing
Psychological pricing
Which pricing strategy is this: "Selling a camera with low price and selling films with high price."
Captive pricing
Price Bundling
Penetration pricing
Skimming price
Which term is mentioned: "How much does a change in price affect consumer demand for the product or service?"
Ease of comparison
Monetary significance
Price sensitivity
Alternative solutions
Which term is mentioned: "A business that has bought the right to sell the products and services of another company"?
Franchisee
Middleman
Distribution channel
Intermediary
What kind of product is this: "something additional like savings, a free sample or a competition advertised on the standard packaging of a product, usually accompanied with a marketing campaign."
Off the shelf
Corporate gift
On pack offer
Freebie
What type of discount offer is this: "A fixed percentage offered to a distributor."
Bulk discount
Promotional discount
Professional discount
Trade discount
Which stage in telemarketing is this: "Send prospects information, or call back at a specific future date."
Identify the database
Lead generation
Lead conversion
Follow-up
Which type of selling is this: "Individual clients or customers buy from a shop or an online store" ?
B2B
B2C
C2C
B2B2C
_____ is selling to customers face-to-face in which sales reps can customize sales messages to customers' needs.
Personal selling
Impersonal selling
Prospecting
Presenting
What kind of stores this: "Very large stores that sells groceries, clothes, and many other products."?
Chain-stores
Mail-order stores
Outlet stores
Hypermarkets
Products in which quadrant of the Boston Matrix are considered to have the potential to become 'Cash Cows' as the market matures?
Dogs
Stars
Question Marks
Cash Cows
Which segmentation approach focuses on the personality traits, values, and lifestyle of consumers?
Demographic segmentation
Geographic segmentation
Psychographic segmentation
Behavioral segmentation
What do climate, weather, and environmental regulations fall under in PESTLE analysis?
Technological
Political
Legal
Environmental
A company’s strong brand reputation would be classified under which element of SWOT analysis?
Opportunities
Strengths
Weaknesses
Threats
Which need in Maslow's Hierarchy is characterized by realizing personal potential, self-fulfillment, and seeking personal growth?
Safety Needs
Social Needs
Esteem Needs
Self-Actualization Needs
Which stage of new product development involves creating a prototype of the product?
Idea Generation
Concept Development and Testing
Market Testing
Product Development
_____ is a group of products that are homogeneous or generally considered as substitutes for each other
Product line
Product type
Product class
Product model
Which stage of the product life cycle is characterized by a slowdown in sales growth as the product reaches its peak?
Introduction
Growth
Maturity
Decline
A _____ logo design is a logo that includes textual or visual design elements that clearly communicate the type of product or service a brand is marketing
Typographic
Abstract
Logotype
Descriptive
What branding strategy is it? "...very basic packaging and labels, and lower prices."
Generic brand
Family brand
Individual brand
Store brand
Our machine wraps aluminum foil. The packets are then wrapped in a cellophane. The packet has a tear opening.
Blister pack
Nozzle
Drink can
Chewing gum
Which pricing strategy might be used when a company wants to create a perception of high quality and exclusivity?
Psychological pricing
Premium pricing
Cost-plus pricing
Penetration pricing
_____ is an approach where the manufacturer controls all aspects of distribution and no middlemen are involved
Indirect distribution
Direct distribution
Service provider
Franchise
The essence of what makes a brand unique, superior, special, differentiated, valuable, and successful
Off the shelf
Promotional item
Core brand
Spin-off
_____ is a method of marketing in situations where the client first gets in touch with the company.
Outbound telemarketing
Inbound telemarketing
Lead generation
Lead conversion
