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WorksheetsC4_Marketing Plan
Total questions: 15
Worksheet time: 9mins
1. It serves as a practical, concise, and tool for tourism practitioners on future action plans that are carefully studied
Business Plan
Marketing Plan
Case Study
What does S in SMART stands for______?
Specific
Standard
Set
It is expressed in monetary terms , and units of measurements
Quantitative
Quantity
Qualitative
Includes tourism promotions, development of airline routes and infrastructure
Competitive Analysis
Marketing Trends
Environmental Factors
A marketing plan is important in any organization EXCEPT;
Assists the budgeting process to match resources with marketing objectives.
impact of smartphones and social media on the dining choices of individuals
Serves as a road map for all marketing activities of the firm
What does T in SWOT stands for______?
Target
Threat
Test
This sections discuss the primary, secondary, and marginal accounts of the business.
Target market
Potential buyer
Primary Market
It include the key intermediaries that will be helpful in achieving the marketing objectives.
Distribution Strategy
Product Strategy
Pricing Strategy
A review of pricing objectives, pricing strategies, and possible discounting schemes.
Distribution Strategy
Product Strategy
Pricing Strategy
Compares sales performances versus sales target.
Competitive Analysis
Current Situation of the Company
Marketing Research Findings
A short reiteration of the salient points of the marketing plan
(a)
Numerical Representation of the marketing commitment
(a)
goals that companies want to achieve within a certain period of time
(a)
What does A in SMART stands for (a) ?
Include specific activities based on their expected time of roll-out, duration, and person in-charge.
(a)
