WorksheetsMarketing Basics
Total questions: 18
Worksheet time: 9mins
The 4 P's of Marketing is also known as....
Marketing Concept
Marketing Mix
Marketing Strategy
Marketing Tools
A group of customers with shared attributes that you direct your marketing towards.
Target Market
Market Segmentation
Product Placement
The Air Jordan's have been around for a long time and with a consistent target market and steady sales. Which stage of the product life cycle are they in?
Beginning
Growth
Maturity
Decline
Dividing your target market into groups such as demographic or geographic is known as...
Market Mix
Market Segmentation
Market Categories
Refers to a good or service that a company offers to customers.
Product
Price
Place
Promotion
Refers to how a product will be delivered to customers and where they can find it.
Product
Promotion
Place
Price
Short-term incentives such as limited time offers and "buy one get one free" are examples of which type of promotional strategy?
Advertsing
Direct Marketing
Public Relations
Sales Promotion
During which stage of the product life cycle is heavy advertising most necessary to build awareness?
Growth
Decline
Maturity
Introduction
True or False: Pricing is the least important element in the marketing mix.
True
False
Personality traits falls under which type of market segmentation.
Demographic
Geographic
Psychographic
Behavioral
A product that was released a few months ago and is now gaining popularity and experiencing an increase in sales, is at what stage of the product life cycle?
Development
Growth
Maturity
Introduction
Which of the following happens during the DECLINE stage of the product life cycle?
Marketing is minimal or targeted to already-loyal customers.
Costs reduced due to mass production as sales volume increases.
Marketing and promotion are at a high.
Saturation is reached and sales volume is maxed out.
Who is the target market for a nursing home?
Senior Citizens
Athletes
First Responders
Teenagers
Which of the following is NOT a characteristic of demographic.
Age
Gender
Personality
Occupation
In which stage of the product life cycle are sales at their peak and competition begins to intensify?
Introduction
Decline
Maturity
Growth
Which of the following is NOT a characteristic of the introduction stage of the product life cycle?
Costs are very high
The product is released into the market for the first time
Sales volume is maxed out
There is little competition
All of the following are examples of primary research except.....
Surveys
Interviews
Polls
Past articles
Which of the following is NOT one of the 4 P's of Marketing?
Profit
Product
Promotion
Place
