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Unit 1 Review (Film & TV)

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

Corporate Media is

a)

when mass media is controlled by corporations and CEOs rather than serving the interest of the public

b)

a group of businesses, manufacturers or companies that offer similar services

c)

a measure of the total amount of money paid or tickets purchased by ​cinema​-goers to view a movie. It is often used to judge the success of failure of a new movie

d)

to cause excitement to promotion or publicity

2.

Journalism is

a)

the gathering and reporting of news for newspapers, magazines, television, radio and the internet

b)

the collective of mass communication platforms; newspapers, magazines, broadcast, etc

c)

Television News

d)

websites or mobile applications that allow users to share messages, videos, photos and links to information on the internet

3.

Media is

a)

the gathering and reporting of news for newspapers, magazines, television, radio and the internet

b)

the collective of mass communication platforms; newspapers, magazines, broadcast, etc

c)

Television News

d)

websites or mobile applications that allow users to share messages, videos, photos and links to information on the internet

4.

Broadcast News is

a)

the gathering and reporting of news for newspapers, magazines, television, radio and the internet

b)

the collective of mass communication platforms; newspapers, magazines, broadcast, etc

c)

Television News

d)

websites or mobile applications that allow users to share messages, videos, photos and links to information on the internet

5.

Social Media is

a)

the gathering and reporting of news for newspapers, magazines, television, radio and the internet

b)

the collective of mass communication platforms; newspapers, magazines, broadcast, etc

c)

Television News

d)

websites or mobile applications that allow users to share messages, videos, photos and links to information on the internet

6.

rating periods (November, February, May and July) are used to measure and provide statistics on audience watching or listening habits. The most common method is the Nielsen diaries/ratings

a)

Box Office

b)

Invoice

c)

Sweeps

d)

Prime time

7.


a global-wide communication network that connects computers worldwide to exchange information

a)

Internet

b)

Intranet

c)

Media

d)

Google

8.


a local or private network that is only accessible by authorized users

a)

Internet

b)

Intranet

c)

Media

d)

Google

9.

Workplace Culture is

a)

people who identify with each other based on racial, cultural, religious or other commonalities

b)


audience research data like age, gender, income or ethnicity

c)

expectations of professionals and nonprofessionals who would engage in journalistic endeavors. Concepts of honesty, objectivity, persistence and competition

d)

people who identify with each other based on racial, cultural, religious or other commonalities

10.

Generational means

a)

people who identify with each other based on racial, cultural, religious or other commonalities

b)


audience research data like age, gender, income or ethnicity

c)

expectations of professionals and nonprofessionals who would engage in journalistic endeavors. Concepts of honesty, objectivity, persistence and competition

d)

people born at different times.

11.

Ethnicity is

a)

people who identify with each other based on racial, cultural, religious or other commonalities

b)


audience research data like age, gender, income or ethnicity

c)

expectations of professionals and nonprofessionals who would engage in journalistic endeavors. Concepts of honesty, objectivity, persistence and competition

d)

people born at different times.

12.

Demographics are

a)

people who identify with each other based on racial, cultural, religious or other commonalities

b)


audience research data like age, gender, income or ethnicity

c)

expectations of professionals and nonprofessionals who would engage in journalistic endeavors. Concepts of honesty, objectivity, persistence and competition

d)

people born at different times.

13.

Facebook can be described as

a)

an online social networking website that allows you to share videos, photos, documents and much more with your audience

b)


an online photo-sharing social Web service that lets you share your life with friends through a series of pictures captured with a mobile device

c)

image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards

d)

a social media​ application where users can take and send photos, record videos, added text and drawings, to a controlled list of recipients. The recipient can only view the message for a set a time limit typically 1 to 10 seconds before it disappears

14.

Instagram can be described as

a)

an online social networking website that allows you to share videos, photos, documents and much more with your audience

b)


an online photo-sharing social Web service that lets you share your life with friends through a series of pictures captured with a mobile device

c)

image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards

d)

a social media​ application where users can take and send photos, record videos, added text and drawings, to a controlled list of recipients. The recipient can only view the message for a set a time limit typically 1 to 10 seconds before it disappears

15.

Film is actually a rapid succession of still images played at a fast rate

a)

True

b)

False

16.

In the film industry a frame is referred to as:

a)

The encasement around a window

b)

One of the many still images that, when played back in combination with subsequent still images, gives the illusion of motion

c)

The combination of many still images into one motion picture

d)

None of the above

17.

How long does your brain retain an image once you see it

a)

10 seconds

b)

5 seconds

c)

1/5 of a second

d)

1/10 of a second

18.

Phi Phenomenon is

a)

the process of capturing still images before photography was invented

b)

the phenomenon your brain creates when light hits the retina allowing you to see motion

c)

a process of producing motion by adding chemicals to paper that has been exposed to a light source

d)

an optical illusion that lets you see a series of images in rapid succession as continuous motion.

19.

It's accurate to say that film and motion picture wasn't really invented but rather it was stumbled upon.

a)

True

b)

False

20.

The most important element in creating a photographic image is...

a)

The equipment you are using

b)

Chemicals

c)

Heat

d)

Light

21.

Who invented motion picture/movies?

a)

Madam Curie

b)

Thomas Edison

c)

There actually was no single person that has been credited with inventing motion picture/movies

d)

Alexander Graham Bell

22.


Zoetropes or Zoescopes rely on the following concepts in order to create a sense of motion

a)

Phi Phenomenon

b)

Persistence of Vision

c)

Both the Phi Phenomenon and Persistence of Vision

d)

Willing suspension of disbelief

23.

Social Media has impacted the reporting of news in all of the following ways EXCEPT:

a

a)

It has allowed for citizens to become "journalists"

b)

Articles can be shared quickly

c)

It allows for immediate reporting of news

d)

It has allowed for more accurate information than ever before

24.

If you see a story on social media it must be true

a)

True

b)

False

25.

Benefits of Time Management include all EXCEPT the following

a)

You are more efficient

b)

You feel more stressed

c)

You have more energy

d)

You develop more qualities

26.

Which of the following statments are true regarding the imact of seeing cultural diversity in commercials. 

a)

It brings attention to members of the underrepresented community

b)

It can demonstrate that people are more connected and have more in common with each other.

c)

It influences the form and content of information/messages and affects how people understand each other in the process of human communication

d)

All of the above

27.

When media reflects your own culture back to you it is using which metaphorical device

a)

Window

b)

Doorway

c)

Mirror

d)

Frame

28.

When media reflects your own culture back to you it is using which metaphorical device

a)

Window

b)

Doorway

c)

Mirror

d)

Frame

29.

When media reflects your own culture back to you it is using which metaphorical device

a)

Window

b)

Doorway

c)

Mirror

d)

Frame

30.

When media provide a a glimpse into other cultures it is using which metaphorical device

a)

Window

b)

Doorway

c)

Mirror

d)

Frame

31.

By age 18, you will have seen how many advertisments/commercials

a)

350

b)

35, 000

c)

350, 000

d)

3,500,000

32.

All are true about EXPLICIT culture except

a)

It is the visible elements of culture

b)

It is only about 10% of culture

c)

It includes this like clothing, greetings, language, and food

d)

It makes up 90% of culture

33.

All are true about EXPLICIT culture except

a)

It is the visible elements of culture

b)

It is only about 10% of culture

c)

It includes this like clothing, greetings, language, and food

d)

It makes up 90% of culture

34.

All are true about IMPLICIT culture except

a)

It is the invisible elements of culture

b)

It is only about 10% of culture

c)

It includes this like beliefs, values, and religion

d)

It makes up 90% of culture

35.

75% of which generation claim that socially conscious corporations that value and promote diversity will influence their purchasing decisions

a)

Baby Boomers (1949 -1964)

b)

Gen X (1965-1980)

c)

Millenial (1981-1996)

d)

Gen Z (1997 - 2012)