WorksheetsDMNM
Total questions: 12
Worksheet time: 10mins
Which one of the following statements is true?
LinkedIn works best for B2B organizations
Youtube is great for driving traffic to your product catalog on your website
Pinterest is excellent for businesses that operate in the consumer market
Facebook is a great social network platform to show customers how to use your products
What do you mean by RoAS & LTV in the context of marketing?
RoAS stands for "Return on Advertising Spend," and it measures the revenue generated from marketing efforts compared to the cost of those advertisements. LTV stands for "Lifetime Visitor Tracking," and it calculates the average duration of time visitors spend on a website.
RoAS stands for "Ratio of Advertising Spend," and it calculates the number of ad impressions received per dollar spent. LTV stands for "Long-Term Value," and it represents the estimated revenue a customer will generate over their entire relationship with a company.
RoAS stands for "Revenue on Ad Spend," and it measures the revenue generated from advertising efforts compared to the cost of those advertisements. LTV stands for "Lead to Visitor Ratio," and it quantifies the effectiveness of converting leads into website visitors.
RoAS stands for "Return on Ad Spend," and it measures the revenue generated from advertising efforts compared to the cost of those advertisements. LTV stands for "Customer Lifetime Value," and it represents the total revenue a business can expect to earn from a single customer over their entire relationship with the company.
What is an attribute that does NOT affecting the Google Page Rank Algorithm
Trust & Authority of the host domain
Link popularity of the specific page
Date Modified" metadata of a web page.
Anchor text of the external links to the page (Back Links) to user engagments of the page
Which of the following metrics is used to measure the percentage of visitors who leave a website after viewing only one page?
Click Through Rate
Session Rate
Bounce Rate
Open Rate
Which of the following is NOT done by a Search Engine
Crawling
Indexing
Content Creation
Retrieving
Which is the 3 letter acronym is NOT used in the Digital Marketing context
DDP
DMP
SSP
CDP
Fill in the blank. App Store Optimization is similar to _____ from the web world
SEM
SMM
SEO
ASA
Which of the following is a new audience segmentation in the new digital world?
Demographic
Appographic
Geographic
Psychographic
How has distribution (one of the 4Ps) got distrupted in the new digital era
Dis-intermediation
Re-intermediation
Informediation
Association
Which one is NOT a pricing methodology manifested in the new digital era
Bidding
Tier based pricing
Freemium
MRP
Which digital marketing approach should I NOT use to drive visitors on my web page
SEM
SMM
ASO
SEO
Which is a famous digital privacy regulation popular in EU
GSRP
GPRS
GDPR
GPSR
