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Worksheets23-24 Year 8 - MYP Digital Design Pre-Assessment
Total questions: 25
Worksheet time: 13mins
Branding is
is a device that legally identifies ownership of a registered brand or trade name.
the process of working toward maximizing recognition of a particular brand.
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.
consumer preference for a particular brand as compared to competitor products or services.
What is a Brand Identity?
Your brand identity is how you perceives yourself.
Your brand identity is the same as branding.
Your brand identity is how your audience perceives you.
Your brand identity is your logo.
Logo is...
an advertisement that shown on TV or social media
a mark, sign, or word that represent an idea into a story
a symbol made up of text and images that identifies a business
a group of colored points on a flat surface that shown effect colors
Identity means...
Selfish and existence
Population of humans
self image and personality
social community and socialite
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
Which of the following is not the elements that are essentials in making a Brand Identity?
Brand need story
Inspiration
Imagery
Colour palette
Typography
Why is branding so important?
Simplify consumer decision making.
Assure repeated purchases
Secure a competitive advantage.
Become a valuable asset.
All of the above
Branding provides information on
identity
quality
consistency
all of the above
Why is packaging an important part of branding?
People will not recognise the business from the packaging.
People will recognise the business from the store.
People will recognise the business from the packaging.
People will recognise the business from the packaging.
What is a tagline ?
A sequence of words people associated with a business.
A line below the name of the brand.
A sequence of symbols people associated with a business.
A sequence of logos people associated with a business.
Product packaging can do all of the following except
attract a customer to a product
protect the product
give information
enable the product to be distributed via pipeline
Promoting the benefits of a product helps create...
unique brand identity
positive brand image
brand loyalty
none of the above
What are the four types of brands?
manufacturer's brands, private brands, family brands, and individual brands
product brand, brand name, brand mark, and trade name
brand preference, brand recognition, and brand insistence
co-branding, brand extension, brand licensing, and brand preference
Choose 3 advantages of branding.
Customer loyalty
Makes your product easier to manufacture.
Generate higher prices
Recognizable brand
True or false?
Brand identity is overseen by marketers, and visual identity involves designers and creative directors.
True
False
