WorksheetsHistory of SEM
Total questions: 23
Worksheet time: 12mins
There are fewer sports and entertainment options available today to consumers, both as participants and as spectators, than ever before.
True
False
Because fringe sports like fishing, spike ball and frisbee golf are not considered to be traditional sporting events, they do not receive coverage from networks like ESPN.
True
False
Sports and entertainment has grown due to an increase in fan support and consumer willingness to spend their extra money on sports.
True
False
Industry experts predict the COVID-19 pandemic will create a growth in the sports and entertainment industry because people are limited in doing other things.
True
False
Nielsen is known as being a company who provides media ratings information to people and businesses.
True
False
The media only informs small amounts of people at a local level.
True
False
Media rights (the right to broadcast a team on tv/radio) are important to sports teams and entertainment companies because of the revenue it generates for them.
True
False
Teams have more outlets available to them to drive revenue than they did when the field emerged in the early 1900s.
True
False
A fan who goes to extremes to show his/her loyalty to their favorite team, athlete, band, actor or other celebrity iw often referred to as a
(a)
Sports and entertainment is covered by media with less frequency than in the past
True
False
Many media rights deals provide exclusive coverage rights.
True
False
The number of visitors to amusement parks globally has steadily
declined over the last decade
stayed about the same over the last decade
increased over the last decade
Is irrelevant because amusement parks aren't considered as entertainment
Hosting exhibition events, like an NBA touring event, in international markets will ...
help sports to expand its fanbase.
not help sports to expand its fanbase.
have little impact on the expansion of the sport industries fanbase.
The value of a professional sports franchise ...
has remained about the came over time
rarely increases over time.
has increased a great deal
Michael Jordan is considered a pioneer in the history of sports and entertainment marketing.
True
False
Thousands of Marvel fans camping out in line before the premier of the next film in the series is an example of Fandom.
True
False
CHECK ALL THAT APPLY:
The increase in which of the following is credited with the huge growth of the sports and entertainment industry.
the number of sports participants
the price of concessions
global interest in sports
the number of people watching sports
Which of the following refers to a means of communicating a message to large numbers of people?
Advertising
Media
Selling
Promotion
Which sports franchise is the most valuable in the world
Los Angeles Lakers
Manchester United
Dallas Cowboys
New York Yankees
CHECK ALL THAT APPLY:
Which of the following indicates that we will see continued growth in the sports and entertainment industry?
Apple’s I-Tunes music store selling over 20 million music downloads
The NBA offering All-Star balloting in 17 different languages
A substantial rise in the sale of music videos
Increased participation in fantasy sports
Which of the following provides revenue streams in team sports today?
Team merchandise
Individual endorsement deal for an athlete
Ticket sales
Television contracts
How has "media" contributed to the growth of sports and entertainment?
Describe how fringe sports has impacted the sports industry.
