e.g. An English teacher talking about the greatness of reading for fun.

trustworthiness of a source based on knowledge, having your or the community’s best interests at heart, and treating others respectfully.

e.g. a politician who grew up in Oakcliff speaking to fellow Oakcliffians about voting

A way to determine points of disagreement when looking at fact, definition, quality, and policy.

Stasis theory questions: What happened? Did it happen?

Stasis theory questions: What type of issue is it (e.g., monetary, healthcare, location, equal access)? Do different groups have different understanding of words or resources?

Stasis theory questions: Also known as value. How important is the issue? Who is it important for?

What steps should be taken to deal with the issue?

give the relevant background information, explain why people are debating this question right now, state the main question in this debate and explain who is arguing this question.

--At a police conference in Dubai in March, new technologies for the security forces of the future were up for sale. Far from the eyes of the general public, the event provided a rare look at what tools are now available to law enforcement around the world: better and harder-to-detect surveillance, facial recognition software that automatically tracks individuals across cities and computers to break into phones.

--Advances in artificial intelligence, drones and facial recognition have created an increasingly global police surveillance business. Israeli hacking software, American investigation tools and Chinese computer vision algorithms can all be bought and mixed together to make a snooping cocktail of startling effectiveness.

Fueled by a surge of spending from Middle Eastern countries such as the United Arab Emirates — the conference’s host and an aggressive adopter of next-generation security technologies — the event pointed to how tools of mass surveillance once believed to be widespread only in China are proliferating.

--The rising use of the technologies signals an era of policing based as much on software, data and code as on officers and weaponry, raising questions about the effects on people’s privacy and how political power is wielded.

the event that led to a controversy

--At a police conference in Dubai in March, new technologies for the security forces of the future were up for sale. Far from the eyes of the general public, the event provided a rare look at what tools are now available to law enforcement around the world: better and harder-to-detect surveillance, facial recognition software that automatically tracks individuals across cities and computers to break into phones.

a claim that you will prove, showing your audience that a controversy exists, that it is about a particular question, and that people have disagreed for specific reasons and in specific ways.

Title: "Recent College Graduates Are Not Receiving Jobs Equal to Their Education "

"The solution to the controversy surrounding college graduate underemployment and

unemployment is argued by many authors. Some stakeholders believe a few students should not

attend college, while others claim students could select profitable majors to prevent underemployment and unemployment after graduation, and a few argue that underemployment is

fictional."

an interested, but uninformed, audience.

you can safely assume that they will want to know more about the controversy, they will expect to learn information about the viewpoints and stakeholders, and they will not know much.