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Worksheets

Marketing Career Cluster

Total questions: 16

Worksheet time: 2hrs 35mins

Name
Class
Date
1.

Activities a company undertakes to promote the buysing or selling of a product or service.

a)

Capitalism

b)

Marketing

c)

Engineering

d)

Business

2.

_______________ is a marketing strategy that uses paid channels to promote companies and products.

a)

sales

b)

business

c)

advertising

d)

marketing

3.

A(n) _________________ gathers and analyzes data on consumers and competitors.

a)

market research analyst

b)

marketing specialist

c)

public relationship specialist

d)

promotions manager

4.

A(n) ______________ develops marketing programs and delivers materials to reach costomers through various communication methods.

a)

professional salesman

b)

sales manager

c)

merchandise displayer

d)

marketing specialist

5.

A(n) ________________ engages in promoting or creating an intended public image for individuals, groups, or organizations.

a)

public relations specialist

b)

marketing specialist

c)

market research analyst

d)

advertising and promotions manager

6.

A(n) ______________ analyzes industry trends and demand for products and services then creates a strategy to market that product or service.

a)

model

b)

sales manager

c)

marketing manager

d)

real estate agent

7.

A(n) _______________ is responsible for selling a companies product.

a)

sales representative

b)

real estate agent

c)

sales engineer

d)

merchandise displayers

8.

A(n) _____________ leads a sales team to reach a sales target. They are licensed professionals who organize and assist in sales of buildings & land.

a)

content marketing manager

b)

real estate agent

c)

web analytics specialist

d)

digital producer

9.

A(n) ______________ specializes in technologically and scientifically advanced products. They use their skills to explain the benefits of their products.

a)

sales engineer

b)

sales representative

c)

marketing specialist

d)

model

10.

A(n) _______________ is responsible for selling a company's product.

a)

real estate agent

b)

market manager

c)

sales representative

d)

merchandise displayer

11.

Which of the following is NOT one of the Four Ps of Marketing?

a)

a. Price

b)

b. Product

c)

c. Protection

d)

d. Promotion

12.

Which of the following Four Ps or Marketing directly impacts revenue?

a)

a. Promotion

b)

b. Price

c)

c. Product

d)

d. Place

13.

The ______ is something that the consumer needs or wants.

a)

a. Price

b)

b. Product

c)

c. Package

d)

d. Item

14.

Which of the following is NOT a decision associated with the price of a product?

a)

a. The price to set

b)

b. Whether or not to offer rebates

c)

c. Whether or not to offer discounts

d)

d. How the company will reach the right consumer

15.

In which Marketing pathway do employees transfer goods and services to other businesses and individuals?

a)

a. Professional Sales

b)

b. Marketing and Communications

c)

c. Merchandising

d)

d. Marketing Research

16.

Which of the following jobs does NOT require at least a bachelor's degree?

a)

a. Customer Service Representative

b)

b. Public Relations Specialist

c)

c. Brand Manager

d)

d. Marketing Research Analyst