A means of convincing an audience using authority or credibility

To convince an audience using logic or reason

To convince an audience by appealing to their emotions

An error in reasoning that makes an argument invalid

The literal or primary meaning of a word...think "dictionary definition"

An idea or feeling that a work evokes in addition to its literal or primary meaning

Making a comparison between two subjects that are more different than they are alike

A mild or pleasant word meant to substitute something that is offensive or unpleasant

An exaggerated statement meant to elicit an emotional response

Is used to make a weak argument sound impressive by using academic vocabulary

When two items are put next to each other to make the observer infer that the two are correlated when they are not.

An argument or attack against a person rather than the argument they are making

A vague word or phrase meant to evoke positive feelings rather than convey information.

Argues an individual must accept or reject an argument because "everyone else" is -- it is similar to peer pressure.

Omitting facts and/or only sharing information to support a goal

One where the speaker or producer presents themselves as "just like you" so an audience is more inclined to believe them or buy their message or products.

An argument that suggests taking a minor action will lead to major, ludicrous consequences

Deliberately arousing fear about a particular issue with little to no evidence.

Blaming others for something you did wrong or blaming a group of individuals for something they are not actually responsible for..