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WorksheetsQuality Street Media Language Recap
Total questions: 9
Worksheet time: 6mins
What does 'brand identity' mean?
A hidden or underlying meaning of a symbol or object.
The visual codes included in a media text.
The messages and features included in a product that reflects the brands values.
The character mascots that represent the brand.
The target audience of the Quality Street advert is people with a (a) social status.
A prop in the Quality Street advert is...
Sofa
Sweet tin
Picture frame
All of the above
Which one of the following is a VISUAL media language element?
Costume
Font
Camera Angles
None of the above
Which decade was the Quality Street advert made?
2000s
1990s
1980s
1950s
Which of the following is a meaning created by the costume and colours? (2 correct answers)
They reflect the same colours and style as the sweets.
It emphasises the brand mascots, Major Quality & Miss Sweetly.
The vibrant colour scheme connotes the rich and exoctic taste of the sweets.
It highlights the slogan 'magic moments'.
Which VISUAL media language element is missing? Costume, props, body positioning and ...
(a)
What is the brand identity for Quality Street?
Purple, gold, high quality
Red, green, basic
Red, gold, average
Red, purple, royalty
How are the females made to look like the sweets in the advert?
Their body positioning is 'sweet' like the chocolates.
They are trying to distract the man to get the chocolates.
They are positioned around the sweet tin to 'frame' it.
The colours of the costume are the same as the sweet wrappers.
